Senior Analyst, Marketing Analytics

Machine Zone

MZ values execution upon data driven decisions. The marketing analytics team embodies this through three overarching goals:

- We support product launches and operations with actionable metrics and insights to maximize value

- We educate and empower the organization to use data and improve our product and operations

- We develop fast, scalable, and impactful data analytics products to lift the organization

As a member of the marketing analytics team, you will drive results through scalable data products, changing the landscape of mobile marketing

What you’ll be doing:

  • Partner closely with marketers and other teams across the organization to identify impactful business problems and translate them into structured analyses, actionable insights, and (in many cases) data products
  • Use exploratory data analysis techniques to identify meaningful relationships, patterns, or trends from complex data sets
  • Examine marketing performance and user conversion funnel data to identify opportunities to improve ROI, user engagement, and user retention
  • Design experiments to test the validity of hypotheses around user acquisition strategy and user behavior within MZ products
  • Collaborate with other analysts, providing statistical and modeling guidance on their analyses and projects. Educate marketers and your fellow analysts on how to apply statistical rigor to their analyses and business recommendations

Your background and who you are:

  • You have an advanced degree (Masters/Ph.D.) in statistics, applied math, engineering, or other quantitative discipline
  • You have 5+ years’ work experience analyzing large datasets in an analytics or product centric role
  • You are proficient with SQL, Hive, or other querying language
  • You are proficient with R, Matlab, or other statistical packages
  • You have some experience with data visualization tools like Tableau, d3
  • You are familiar with Python or other scripting languages
  • You’re a firm believer in the practical application of statistics - you have a deep toolkit of statistical techniques and know how to pick the appropriate tool for the challenge at hand
  • You have strong written and verbal communication skills to go with your technical expertise. It’s second nature for you to tell coherent and compelling narratives around complicated quantitative concepts that can be easily understood by non-technical stakeholders
  • You’re a team player that is result focused and an intellectually curious self-starter. You bring a "can-do" attitude and are looking to own initiatives end-to-end in a fast-paced, rapidly changing environment
  • You take pride in the quality of your work output. Your code, analyses, and documentation all reflect that of someone who is extremely detail-oriented

Bonus Points:

  • You have experience in marketing analytics or a digital/performance marketing role
  • You are experienced and passionate about analyzing user behavior on consumer web and/or mobile applications

#LI-GAME

Read Full DescriptionHide Full Description
Confirmed 23 hours ago. Posted 30+ days ago.

Discover Similar Jobs

Suggested Articles

One Step Register
Need an account? Sign Up