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Senior Director Strategic Marketing (f/m/d) – Vertical Market Healthcare

Siemens

Create a better tomorrow with us!

We develop networks that supply our cities and hospitals with light and heat intelligently, and we know our way around automation and digitalization in the process and manufacturing industries. For these and many other future projects, we need smart thinkers who bring skills, creativity, and dedication to the table. People like you! Experienced managers who broaden horizons, true specialists, and inventive minds who like to get to the bottom of things. In short, help us tackle the most exciting challenges and put into practice what really matters. We’ll give you the opportunity to really make a difference. So, what are you waiting for? Take your next career step together with us.

The Senior Director (f/m/d) will play a pivotal role in crafting and driving the marketing and communication strategy in line with the organization's vision and business goals within the healthcare sector. Reporting directly to the Senior Vice President of Healthcare Vertical Market, this position will shape the strategy and collaborate closely with cross-functional departments to drive innovative marketing initiatives on a global scale.

Key Responsibilities:

  1. Strategic Marketing Architect: Develop and implement a comprehensive strategic marketing plan aligned with the business objectives. Own the creation of a dynamic marketing and communication roadmap that sets a clear direction for success.
  2. Marketing Authority: Demonstrate deep expertise in marketing, communication, and innovation, driving ground-breaking initiatives in these domains.
  3. Communication Strategy: Define and implement an effective communication strategy to engage key collaborators, including clients, partners, and internal teams. Ensure consistent messaging and branding across all channels to improve brand visibility and reputation.
  4. Innovation Initiatives: Drive innovation within the function by introducing new strategies, technologies, and approaches to reach target audiences effectively. Stay abreast of industry trends and emerging technologies to maintain a driven edge in the healthcare sector.
  5. Collaborative Leadership: Collaborate with internal teams, including product development, sales, and operations, to align strategy and efforts with business goals. Foster a culture of collaboration and innovation to drive organizational success.
  6. Performance Monitoring: Monitor and analyze key performance metrics to evaluate the efficiency of campaigns. Implement data-driven insights to optimize strategies and drive continuous improvement.

Required Skills and Qualifications:

  1. Educational Background: Bachelor's or Master's degree in Marketing, Communications, Business Administration, or a related field.
  2. Professional Experience: Many years of experience in strategic marketing and communications roles. Proven track record of driving successful initiatives in a global environment.
  3. Strategic Marketing Expertise: Consistent record of developing and performing strategic marketing initiatives. Possess extensive hands-on experience in healthcare practice management, strategy, and digitalization, demonstrating in-depth industry knowledge. Demonstrated ability to translate business objectives into actionable marketing strategies.
  4. Industry Knowledge: Deep understanding of healthcare sector, including market trends, regulatory requirements, and competitive landscape. Familiarity with leading digital healthcare platforms and technologies is preferred.
  5. Strategic Vision: Strategic thinker able to envision the strategic direction of the organization and develop long-term marketing strategies to support growth and sustainability.
  6. Strategic & Innovative Thinking: Strategic and innovative problem solver with a passion for exploring new ideas. Ability to challenge the status quo and drive positive change within the organization.
  7. Communication Proficiency: Excellent verbal and written communication skills, with the ability to articulate complex ideas clearly and persuasively. Experience crafting compelling messaging and storytelling to engage target audiences.
  8. Customer-Centric Focus: Demonstrate a passion for delivering positive customer experiences while balancing business objectives.

What we offer.

  • 2 to 3 days of mobile working per week as a future global standard
  • Development opportunities for both personal and professional growth
  • 30 leave days and a variety of flexible working models that allow time off for yourself and your family
  • Appealing Siemens pension benefits and broad range of wellbeing offerings
  • Location-dependent childcare services to combine family and career
  • Find more benefits here

Individual benefits are adapted to meet local legal regulations, the requirements of different job profiles, locations, and individual preferences.

Make your mark in our exciting world at Siemens.

As an equal-opportunity employer we are happy to consider applications from individuals with disabilities.

www.siemens.com/careers - if you would like to find out more about jobs & careers at Siemens.

FAQ - if you need further information on the application process.

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Confirmed 17 hours ago. Posted 15 days ago.

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