Product Marketing Manager - Augmented Reality, Reality Labs In-Market Growth


At Meta Reality Labs, we build tools that help people feel connected anytime, anywhere. We’re on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies, whether on the go with wearables and augmented reality, in the home or at work, or fully immersed in alternate virtual reality worlds. The Meta Reality Labs Product Marketing organization leads inbound product marketing, product launch strategy, and in-market business growth. The Product Marketing team influences early stage product development and roadmaps, creates go-to-market plans, supports in-market growth of the ecosystem, and provides direction for future investments. It’s an exciting time to join the Augmented Reality PMM team. Ray-Ban Meta Smart Glasses have had a strong response from the public, and we are growing the team as we look to accelerate growth – and plan for an expanded portfolio of products in the future. We’re looking for a Product Marketing Manager who can identify and lead a range of smart glasses growth programs to accelerate growth across the funnel. This person will partner closely across the Smart Glasses org to be a key driver in delivering best in class global marketing campaigns, and/or lead the strategic execution of net-new levers for growth – including but not limited to retention drivers, audience expansion, and a broad range of early and later stage tactics. You’ll join a team of In-Market PMMs working in service of unlocking the next phase of augmented reality adoption world wide.

Product Marketing Manager - Augmented Reality, Reality Labs In-Market Growth Responsibilities

  • Drive highly strategic and cross-functional initiatives through launch, performance assessment, optimization and growth
  • Act as a single point of contact across product and marketing to facilitate and drive strategic direction for seasonal marketing moments and key buying seasons
  • Partner with product, data science, sales, partnership, marketing and other functions to set goals and strategic direction for execution, and support partner teams as they work through production, execution, measurement and optimization

Minimum Qualifications

  • 7+ years professional experience in product or growth marketing
  • Experience establishing strategy and bringing it to life through execution, and leading projects that are net new for the organization
  • Experience synthesizing qualitative and quantitative data to create insightful consumer lead global briefs, and supporting integrated marketing and creative teams to deliver high impact campaigns through production and execution
  • Experience working with cross functional, matrixed teams with high degrees of ambiguity
  • Experience with global seasonal campaigns within consumer tech or CPG brands
  • Effective communication skills and experience creating documents and presentations
  • BA/BS degree

Preferred Qualifications

  • Product marketing experience with strong track record of driving business growth
  • Prior experience with Consumer Electronics hardware, partnerships, and channel execution
  • Prior product marketing experience across a portfolio of products with projects that work across a multi-product portfolio and/or go deep on any on product
  • Experience driving initiatives that have not been done before – setting goals, communicating a vision, bringing stakeholders along, facilitating cross-functional alignment through execution, measurement and performance assessment
  • 7+ years professional experience in product marketing and/or technology
  • MS/MBA degree or equivalent experience


About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to

$158,000/year to $223,000/year + bonus + equity + benefits

Individual pay is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base salary, Meta offers benefits. Learn more about benefits at Meta.

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Confirmed 5 hours ago. Posted 21 days ago.

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