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Job Description

  • Drive the vision and strategies for communicating Chevrolet brands and products based on relevant insights for different target consumers.
  • Responsible for the content and experience agencies execution, recommending and defending communication approaches to company local leadership and dealer network based on deep understanding of local consumer.
  • Lead market as head of marketing reporting dotted line to local commercial director representing all marketing disciplines and making ensuring all local targets, needs, strategies and initiatives are being executed by the regional team synchronized with regional timing and local relevance.
  • Recommend and present marketing solutions for local/regional leadership and other areas as requested.
  • Responsible for growing Chevrolet and its products brands.
  • Responsible for product launch, sustain, actions and performance results.
  • Responsible for support communication strategy and execution for all business units and services, such as CCA.
  • Responsible for leading campaigns that drive traffic to the market’s sales channels (digital, retail and fleets) so monthly sales objectives by nameplate are achieved.
  • Conduct market research to ensure assertiveness and technical background for communication strategies and actions.
  • Produce assertive and impactful presentations and reports for company leadership and supporting local meetings with dealers.
  • Manage relationships with various local agencies and strategic partners.
  • Ensure company relevance in the national marketing and communication industry.
  • Manage internal cross-functional staff and agencies to meet deadlines.
  • Develop and lead the high-performance content marketing team in Brazil and indirectly local marketing teams.
  • Drive the vision and strategies for communicating Chevrolet brands and products based on relevant insights for different target consumers.
  • Responsible for the content and experience agencies execution, recommending and defending communication approaches to company local leadership and dealer network based on deep understanding of local consumer.
  • Lead market as head of marketing reporting dotted line to local commercial director representing all marketing disciplines and making ensuring all local targets, needs, strategies and initiatives are being executed by the regional team synchronized with regional timing and local relevance.
  • Recommend and present marketing solutions for local/regional leadership and other areas as requested.
  • Responsible for growing Chevrolet and its products brands.
  • Responsible for product launch, sustain, actions and performance results.
  • Responsible for support communication strategy and execution for all business units and services, such as CCA.
  • Responsible for leading campaigns that drive traffic to the market’s sales channels (digital, retail and fleets) so monthly sales objectives by nameplate are achieved.
  • Conduct market research to ensure assertiveness and technical background for communication strategies and actions.
  • Produce assertive and impactful presentations and reports for company leadership and supporting local meetings with dealers.
  • Manage relationships with various local agencies and strategic partners.
  • Ensure company relevance in the national marketing and communication industry.
  • Manage internal cross-functional staff and agencies to meet deadlines.
  • Develop and lead the high-performance content&experience marketing team in Brazil and indirectly local marketing teams.

#LI-AS

Additional Job Description

Essential Qualifications / Requirements

  • Degree in advertising, marketing, business administration or related
  • Solid experience in advertising with large companies, focused on the final customer (B2C), be it industry, commerce or service. Preferred CPG companies experience.
  • Proven experience in brand building and short-term business results achievement.
  • Experience in managing annual communication investments, forecasts, and budget allocation of major size advertiser.
  • Experience in direct team leadership and indirect leadership experience in matrix structures in the region.
  • Direct experience in other business disciplines, such as events, social media, influence marketing, product or retail management
  • Fluent in English. Spanish is a differential.
  • Based in São Caetano do Sul.

Preferred Qualifications

  • MBA, Postgraduate in Marketing, BI, Digital or related
  • Experience CPG industry
  • Digital marketing, social media, influence marketing, events and media knowledge

Profile

  • Proactivity, organization, discipline, strategic vision, result orientation, strong interpersonal relationships, teamwork.

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About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. 

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

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Confirmed 54 minutes ago. Posted 11 days ago.

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