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Company Description

Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, Digitas and Spark Foundry, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide.

Job Description

Oversee the functioning of the Media & Influencer Content vertical within Publicis Content, which is one of our 4 core verticals. Supporting the Head of Publicis Content and the wider partnerships team, you will be required to help create and deliver integrated multi-market branded content partnerships and influencer outreach across all media channels. This will include end-to-end management of campaigns, building trusted relationships and working with internal teams to deliver innovative responses to briefs that exceed client expectations. Where required, you will work with other Publicis Content teams such as creative, production, strategy or distribution to help further drive PMC revenues.

  • Responsible for developing, leading, and owning the overall partnership strategy comprising Media and Influencer Content.
  • Create multi-market content partnerships which are structured to answer the given brief, including strategic frameworks, robust evaluation of publishers & proposals, measurement etc.
  • Project manage integrated partnership solutions across a range of clients, including brand partnerships, sponsorships, advertiser funded programmes product placement and influencer outreach.
  • Challenge media partners and influencers to deliver innovative responses to briefs and provide solutions to client challenges that inspire our advertisers to work with Publicis Content.
  • Negotiate best value on every partnership, ensuring that relevant trading teams are informed of campaigns and that all projects comply with any pre-agreed pricing guarantees by media.
  • Support the Head of Publicis Content and the wider business with creative ideas and research for new business pitches when required.
  • Constantly exceed client expectations and ensure KPI’s & key project milestones are met.
  • Manage the day-to-day relationship with our key client stakeholders
  • Build trusted relationships with clients, media partners, wider Publicis Media teams, and client agency partners to support client retention and revenue growth.
  • Maintain a solid understanding of client’s business and their competitors to make recommendations to clients and planning teams which drive change.
  • Work with the wider Content practice to integrate branded partnership opportunities with other Publicis Content services.
  • Ensure accuracy with finance & keep constantly updated with finance and billing processes.
  • Line manage the Influencer Outreach and Partnerships Team
  • Provide regular feedback and build a trusted relationship with your team
  • Develop your team’s skills across the media landscape, negotiation, project management, creativity, data analysis and campaign optimization.
  • Ensure your team is familiar with the Publicis Content offering as well as other practices within the Publicis Groupe

Qualifications

  • 5-7 years+ experience with integrated media partnership and influencer outreach, ideally multi-market.
  • Experience managing people
  • Excellent understanding of the Middle East and Global media landscape & the role of content within it
  • Confidence dealing with global and senior clients
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Confirmed 12 hours ago. Posted 30+ days ago.

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