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Weber Shandwick Thailand is seeking a PR Account Director to lead its largest account in Bangkok. This is an important role with a major global client and will test the candidate's account management and storytelling skills, potentially opening a door to more senior roles with the agency.  


Role Description: The successful candidate will lead a team of 5 dedicated to this account, which for many years has been among Weber Shandwick’s largest global clients including some 15 years in Thailand. The Bangkok account team needs fresh leadership to develop new skills and creativity and drive more focused PR outcomes.


Key skills: This senior role requires hands-on expertise in PR account management, team leadership, English writing and editing, and a nose for creative storytelling. You will also have effective relationship building skills as part of a sophisticated regional communications team.


Responsibilities: The successful candidate will manage and nurture a local team, liaise with the client's local and regional SEA communications team, and drive effective PR outcomes in the following core areas:

  • Identify compelling story opportunities beyond reactive news releases (especially lifestyle stories) and write these stories in a way that appeals to consumers and helps drive sales.
  • Work closely with the account team’s dedicated media relations manager to expand coverage into more consumer lifestyle publications.
  • Craft and manage a creative PR plan with a healthy respect for deadlines, detail and timelines. Assign team roles and responsibilities and manage the implementation of the PR plan.
  • Daily and weekly reporting and planning.
  • Ongoing liaison with the client’s local communications team, the client's regional communications director in Singapore, and Weber Shandwick’s regional account team.

This role may suit a locally based expat with senior agency experience and possibly additional journalism expertise, or a Thai resident with excellent English skills and several years’ experience in a mid-senior role with a global agency.


An excellent salary is offered, commensurate with your experience and suitability.

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Confirmed 4 hours ago. Posted 30+ days ago.

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