TripAdvisor provides a unique, global work environment that captures the speed, innovation and excitement of a startup, at a thriving, growing and well-established industry brand. At TripAdvisor, you will be part of a dynamic, fun, and energetic team where you can immediately make meaningful contributions.
Why this job is excellent:
As a Senior Data Analyst in the traffic acquisition team, you will leverage data to deliver analysis, insight and automation that will contribute to driving revenue growth for TripAdvisor’s online marketing program. TripAdvisor operates at scale globally with over 500 million reviews, opinions, photos, and videos reaching over 400 million unique visitors each month. We are a data driven company, and we have lots and lots of data!
You will work closely with marketing channel owners, measurement and experimentation, and bidding and targeting teams, as well as other stakeholders across the business. TripAdvisor provides a unique work environment that captures the speed, innovation and excitement of a start-up, at a thriving, growing and well-established industry brand.
The Online Marketing team is part of the larger traffic acquisition group and is responsible for a variety of online paid advertising channels. To do our job well, we need to know a lot about the traveler and we need to know a lot about our marketing channel’s capabilities and limits. The data analyst helps the team understand the channel’s performance in greater detail, the site behavior of the users who engage with our ads, the cross-device behavior of the users and anticipate the needs of the business and find opportunities to grow revenue. This is a “big data” job – sifting through lots of data to identify the growth opportunities, diagnose issues, be it on our site or on our marketing channels, all in support of an effective online marketing program. It is also a programming job – when needed, building the infrastructure needed to analyze and automate the data and reporting. This is a hands-on job for someone who wants to solve important business problems that depend on “big data” analysis. The job requires both serious technical chops and effective communication skills. Sometimes you will build the solution yourself, and sometimes you will be coordinating the efforts of others, but at all times you will be expected to think creatively about solving the business problem.
What we seek: