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Spotify is a leading global music streaming platform that provides over half a billion users with access to an extensive library of songs, podcasts, and audio content.

We are looking for a new team member to join our advertising band in JAPAC with a focus on India.

As a Marketing Research and Intelligence (MRI) Lead, you will play a crucial role in building our advertising business through the development of actionable insights and measurement studies for leading brands and agencies.

What You'll Do

  • Lead, develop and execute the research and measurement strategy for the Indian market across key clients/verticals. Work closely with strategic advertisers and agency partners in building programmes that impact revenue
  • Play a key role in developing our go-to-market sales narrative in collaboration with sales partners and cross-functional teams in India
  • Work across all areas of survey research - survey design, project management, data integrity and fieldwork supervision, data analysis, storytelling, report creation and presentation and troubleshooting
  • Provide critical media industry expertise - staying ahead of industry trends, methodologies, and 3rd party partnerships, advising Spotify's measurement strategy accordingly
  • Educate internal and external stakeholders on media performance trends and best practices to advise business decisions across our business
  • Contribute to Spotify’s point of view regarding new/current measurement solutions, and educate our Sales and Marketing teams accordingly
  • You will help maintain global databases of advertising efficiency and build benchmarks across key metrics (ad formats, ad platforms, client verticals, user demographics, etc.)
  • Partner with our Business Marketing team to identify and outline top performing campaigns to publish as case studies
  • You will partner with internal team members and clients regarding training and research consultation
  • Lead multiple client and agency research external client engagements - presenting thought leadership and measurement insights
  • Extract insights from large and diversified data/results, provide hypotheses and use insights to answer sales, marketing, and business development questions
  • Use 1st party data and custom research to go beyond syndicated research, to help broaden the understanding of our listeners
  • Have a strong POV on validity of data sources and ensure that all insights are consistent and methodologically sound
  • We’re an ever-evolving team working on a fast growing product - expect new challenges all the time!

Who You Are

  • You have a minimum of 8+ years of experience in digital advertising research at a research vendor, media owner, advertiser or agency partner. You understand and have extensive experience in the role of research and measurement to drive incremental advertising revenue, especially in the India market
  • Proven experience partnering with advertisers and driving measurement strategy in a given expertise area
  • A self starter with excellent presentation skills and ability to lead and significantly contribute to external meetings with clients
  • Strong understanding on media and advertising landscape in India, high level of involvement in running multiple-forms of advertising measurement - Brand Lift, Cross Media, Digital Measurement
  • Strong background in quantitative advertising research, with proven skills in designing and analyzing complex research studies
  • Extensive expertise in these three measurement areas: Reach: viewability, on-target percentage, etc. Resonance: brand awareness, consideration, intent, etc. Reaction: attribution, sales lift, online-to-online, foot traffic, econometric modeling, etc.
  • Strong experience in data analysis and storytelling, going beyond the “what” to tell the “why” within research results
  • Hands-on and inherently curious, going above and beyond when data take you in exciting or unexpected places
  • Experienced working with 3rd party research tools and previous usage of SQL or equivalent required
  • Experience with custom survey programming and data analysis software desired
  • A positive and collaborative teammate who values building positive relationships with co-workers and stakeholders
  • Leadership experience, with a track record of managing and mentoring researchers is a plus 

Where You'll Be

  • This role is based in our Mumbai office

Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.

Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service.

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Confirmed 3 hours ago. Posted 30+ days ago.

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