Digital Affiliate Channel Manager

Metromile

About us

Metromile is a start-up that is disrupting the $185 billion car insurance market by offering an entirely new model where the monthly bill is based on miles driven, paired with a smart driving app. Our product marries engineering and data science to deliver mobile technology, automotive telematics, and data-driven applications to make a car's data accessible and useful to modern drivers, including street sweeping alerts, trip stats, decoded check-engine lights, and car location. We aim to make car ownership as simple and affordable as it can be. 

You could think of us as the David to the auto insurance industry's Goliath. Buckle up and get ready to drive with Metromile.

About the role

The Digital Affiliate Channel Manager is responsible for leading the strategy, planning and execution of all digital affiliate relationships. This includes purchasing high quality clicks, calls and leads from aggregators, establishing and scaling deep integrated partnerships with quote comparison sites like Compare.com, managing our affiliate marketing program on Commission Junction with support from our agency,  and establishing partnerships with premium sources of traffic such as CreditKarma. It will include identifying, prospecting, and establishing vendor partnerships, building a performance dashboard with support from the Marketing Analyst, and working cross-functional with the Marketing, Engineering and Legal team. This position will be based in San Francisco, CA.

You will

  • Lead the strategy, planning and execution of all digital affiliate relationships
  • Work with our affiliate marketing agency to scale and optimize our affiliate marketing channel on Commission Junction
  • Develop and execute innovative partnerships with car insurance aggregators to buy leads, clicks, and calls
  • Identify and establish key partnerships including negotiating contracts, working with the engineering team to set up integrations,
  • Derive insights from campaign level performance and quality KPIs to continuously optimize for ROI positive growth
  • Leverage consumer shopping and buying behaviors across mobile, tablet and desktop to manage and optimize partners to drive incremental sales
  • Build a performance dashboard with support of our analysts to monitor partner performance, identify areas of opportunity, and be able to share high-level insight across the organization
  • Effectively manage projects with strong organizational and communication skills

About you

  • 3-5 years experience in Affiliate Channel Management
  • Demonstrated success building and/or scaling an affiliate marketing program with the goal of driving direct response
  • Highly analytical approach to driving digital customer acquisition
  • Experience optimizing to performance KPIs including CPL/CPQ, CPA, ROI and LTV
  • A proven record of effective leadership and desire to mentor and train new team members
  • Demonstrated ability to synthesize, prioritize and drive results with a high sense of urgency
  • Thrive in a fast-paced and ever-changing environment with a high capacity to multi-task and handle tight deadlines on a daily basis
  • Strong interpersonal skills that encourage team partnership, promote enthusiasm and foster strategic thinking
  • Strong negotiation skills required
  • Ability to think creatively and strategically, but a willingness and desire to ‘roll up your sleeves’
  • Experience with Commission Junction and/or Impact Radius preferred
  • Experience with Tableau and Google Analytics; SQL skills a big plus
  • Experience in aggregator platforms like Everquote, MediaAlpha, and QuinStreet, a big plus
  • Minimum of a BA/BS. MBA preferred but not required. Degree in quantitative field preferred but not required

What’s in it for you

  • Competitive salary plus equity
  • Benefits (health, dental, vision)
  • Transportation and gym benefits
  • Catered lunches and a fully stocked kitchen
  • In office happy hour every Friday
  • Monthly social events (trivia nights, skeeball, ropes course, etc)
  • Mac equipment and ergonomic work station, customized to your specs

 

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Confirmed 20 hours ago. Posted 30+ days ago.

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