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Why Hearst Magazines?

Hearst Magazines’ portfolio of more than 25 powerful brands in the U.S. — including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s BAZAAR, Popular Mechanics — inspires, entertains and builds new and bold experiences for an engaged and growing audience across digital, video, social and print, reaching nearly 139 million readers and site visitors each month. With sophisticated content creation, cutting-edge technology and industry-leading data capabilities, we make media and products that move people across all platforms.

We are a global media company that publishes nearly 260 magazine editions and 200 websites around the world and, together, we are reinventing publishing for the 21st century.

Your Impact

Reporting to the CMO's org, Directors of Content & Brand Strategy are marketers assigned to a specific brand(s) and dedicated to unlocking advertising, sponsorship, and commerce revenue. They live in the advertising department and serve as a key connection point between editorial and advertising (alongside other key connectors, such as Heads of Industry or marketing leads). On behalf of Advertising, they will work closely with the brands’ editorial teams to provide marketplace feedback on what content opportunities present the greatest monetization opportunities. The Director will be a consistent sounding board for editorial teams to work with in developing editorial calendars, tentpole content moments, and other expressions of the brand in digital, social, and print. 

The Director will guide the work of the Creative Services team on the creation of brand selling materials and packaging and will work with various Account Strategy team members to make sure that account-specific sales activities are true to the brand ethos.

The Director of Content & Brand Strategy will be a consistent partner for the various industry and category sales teams in editorial collaborations, providing an expert resource on what will perform best for a given client and providing the editorial teams with a partner in marketing with an ever-increasing institutional memory for what will work for the advertisers, the brand and the reader.

The Director of Content and Brand Strategy will also serve as a partner for the Events team in the development of profitable events, working with editors on how content platforms are developed.

What You'll Do

  • Work with the relevant marketing, sales, and editorial leadership teams on a consistent feedback loop that integrates marketplace feedback into the long- and short-term editorial planning process. Bring the voice of the marketplace to ensure that editorial plans meet the needs of advertisers, as well as those of the reader (and the brands’ public service mission). 
  • Oversee the development of all sales materials that reflect the brand identity, ensuring that they are consistent and in the voice of the brand. Work with the events team in the development of appropriate IRL manifestations of the brand. Serve as the consistent point-person for questions regarding advertiser/editorial collaborations. 
  • Work with Revenue Operations and the editorial team in scoping out required content formats to drive maximum revenue opportunities for key initiatives and tentpoles and ensure that these packages are then widely available and understood by industry-pod staffers (sales, marketing, and account managers).
  • Lead the creative development of all brand-specific sales collateral material (including but not limited to sell sheets and compelling proposals).
  • Accompany sales team on calls and work day-to-day with sales on account-specific challenges and serve as a brand evangelist.

Who You Are

  • Must have demonstrated strong leadership skills and have experience in content-based marketing. Relevant industry experience, in addition to magazine marketing, is a plus. Experience with packaging and selling large platforms and tentpole opportunities.
  • Demonstrated success crafting brand and marketing strategy, resulting in robust ad sales across multiple platforms, including all forms of digital and social media.

The base salary for this role is $129,000-$135,000. The actual base pay offered is dependent upon many factors, such as transferable skills, work experience, business needs, and market demands. The base pay range is subject to change and may be modified in the future.

This role requires the position to be located in New York, NY with an in-office presence of 3 days a week.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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Confirmed 21 hours ago. Posted 30+ days ago.

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