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Main Responsibilities:

Business Development and Prospecting:

  • Solicit, confirm Corporate accounts including negotiating rates and confirming contracts that ensure targeted budget achievement.
  • Identify and create target accounts that will generate business on behalf of hotel but not conflict with WSO efforts.
  • Utilize arrival reports, Hotelligence, Opera business intelligence, Book of Lists, Hoover’s Lists, etc., to solicit and secure business on behalf of hotel.
  • Use company wide programs, sales developments, prospecting projects, WSO customer events and reporting for individual business development.
  • Follow up on all business inquiries and leads and qualify business to generate room nights and impact RevPar performance. 
  • Impact corporate sales production to ensure maximum account penetration.
  • Create and execute account plans for top 20 accounts and make recommendations re: pricing, yield management, room night production, sales activities, etc. 
  • Achieve monthly and annual revenue and direct sales goals including outside sales calls, prospecting calls, site inspections, and entertainment as outlined. 
  • Create a targeted RFP hit list to communicate to WSO CTISMs in advance of RFP season for multi-user account development.
  • Manage annual RFP process for each individual targeted account including account and market intelligence and pricing recommendations to maximize hotel profitability and secure travel program inclusion. 
  • Uncover potential P2P leads on behalf of sister properties and the company.

Prioritizing & Time Management:

  • Treat active selling, solicitation and business development as #1 job priority.
  • Protect the Golden-Selling Hours. Allocate time and resources as appropriate for account potential.
  • Schedule activities effectively and meet deadlines.
  • Handle sales calls and trips in a cost and time-efficient manner.
  • Ability to plan activities in advance. Ability to coordinate special events, promotions and other required management duties as assigned.

Community Connectivity: 

  • Participate in local business travel organizations as needed.
  • Identify, select and participate in local organization that will garner positive exposure for hotel, increase network of potential clients, and generate new business opportunities. Ideally, manager would have opportunity to serve on a committee or board to demonstrate leadership within the community.

Product Knowledge and Training:

  • Maintain thorough and complete product knowledge of FS hotel property and in-depth understanding of comp set’s Features/Advantages/Benefits.
  • Perform customer site inspections to uncover needs and present solutions that will maximize booking opportunity and create strong customer relationships.
  • Create VIP or Group resumes identifying and communicating traveler’s needs and acting as liaison to ensure all operational and marketing aspects of their stay are met. 
  • Understand and utilize the sales tools the company provides and to follow and support all sales and marketing MOS. Ability to sell all hotel products and services.

Sales Effectiveness:

  • Track and focus on conversion to ensure hotel revenue objectives are impacted and achieved.
  • Write clear and effective sales correspondence.
  • Make a strong and positive impression on clients in individual and group setting.
  • Contact customers in-house to promote good will and foster additional business or repeat business to property or sister property.
  • Develop and utilize sales skills in all sales interactions.
  • Score 90% or higher in sales MCA shop calls to ensure standards are met and sales skills are used to maximum effort. 
  • Cross-sell with catering and group managers and team-sell also where appropriate.

Sales Administration:

  • Establish and maintain strong Delphi hygiene including account creation, account traces, contact information, client email lists, bookings, etc. in accordance with Four Seasons standards.
  • Understand and maximize the utilization of all automated sales and reservations systems (Opera) involved with corporate or travel industry business.
  • Participate in sales meetings, pipeline meetings and leadership meetings as required.
  • Respond and maintain effective correspondence with all potential and existing clients. 
  • Follow up on all pending and currently booked business details.
  • Produce monthly sales recaps of market achievement based upon marketing plan objectives.
  • Produce and execute quarterly and annual action plans. 
  • Create and manage NAP/TAPs monthly and annually. Participation and contribution to annual Marketing Plan including proposing and managing territory sales expenses and travel budgets.
  • Initiates booking feedback as needed with the DOS, DOM and GM during the sales process up to and including contract.

Generic Skills:

  • Keep supervisors informed of any and all potential problems so corrective action can be taken where needed.
  • Maintain a professional appearance and conduct personal behavior in a mature professional business manner where representing the hotel or company.
  • Be a sound analyzer and problem solver.
  • Be a do-er and implementer.
  • Be a team member and assist as needed within department or hotel.
  • Develop and use good acumen and be a good business operator.
  • Communicate industry trends or market data as needed to better understand our marketplace and business.
  • Have a strong attention to detail, monitor quality and be obsessively service oriented.
  • Be versatile and flexible and maintain composure during stressful times.
  • Manage, coach and guide assistant.
  • Receive and share constructive criticism.
  • Have interpersonal sensitivity.
  • Respond to hotel safety or emergency situations.
  • Perform tasks as assigned by hotel management or staff. 

Key Relationships:

  • Complete client base including Preferred Partners and Travel Agents
  • Corporate contacts including Travel Managers
  • Administrative contacts and any other travel arranger
  • CTISMs
  • Working computer skills and knowledge including but not limited to Excel, Word, PowerPoint, Internet and Opera.

Skills & Qualifications

  • College Degree – 4 years or equivalent experience
  • Luxury hotel Sales preferred (minimum of 3 years) or 3 – 5 or operational hotel experience Proven sales track record a plus
  • Working computer skills and knowledge including but not limited to Excel, Word, PowerPoint, Internet and Opera.
  • Reading, writing and oral proficiency in the required languages
  • Good personal and professional references
  • Travel: varies but approximately 10%
  • Sales Philosophy: Aggressive in pursuing lead opportunities 
  • Creativity in connecting with decision-makers
  • Telephone prospecting skills 
  • Time Management Skills
  • Selling through Email and person to person 
  • Rapport developing skills
  • Organization Skills 
  • Leadership Skills
  • Verbal Communication Skills
  • Written Communication Skills
  • Likeability
  • Resilient 
  • Motivated by goal achievement 
  • Can-do attitude 
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Confirmed 5 hours ago. Posted 30+ days ago.

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