SEO Data Strategist
CoStar Group, Inc. (NASDAQ: CSGP) is the number one provider of mission-critical information, analytics and online marketplaces for the commercial real estate industry. Headquartered in Washington, DC, CoStar’s team of 3,000 worldwide includes the industry's largest professional real estate research organization. CoStar Group’s suite of products including CoStar.com; Loopnet.com and Apartments.com offers marketing and information solutions to commercial real estate professionals and consumers throughout North America and Europe.
CoStar Group is currently looking for an SEO Data Strategist to join our Atlanta-based Apartments Network team. This exciting opportunity contributes to the growth of CoStar’s apartment rental brands including Apartments.com, ApartmentFinder.com, ApartmentHomeLiving.com, Apartamentos.com and WestsideRentals.com.
The ideal candidate is results-driven, experiment-oriented and loves challenges. This ambitious self-starter takes pride in being best in class with relentlessly high standards and is never satisfied with the status quo. This candidate is an excellent problem solver, has a genuine curiosity about how consumers search for information, works well with many types of people, and thrives in a fast-paced, dynamic environment.
- Audit and assess the Apartments.com, ApartmentFinder.com, ApartmentHomeLiving.com, Apartamentos.com and WestsideRentals.com websites and to prioritize data-driven architectural, technical, and content recommendations
- Think quantitatively and parse through data in SEO (search engine optimization) research tools such as Botify, STAT Search Analytics, Ahrefs, SEMrush, etc. to make informed recommendations and drive business decisions
- Proactively identify new keyword and topic opportunities in the competitive landscape, conduct competitive analysis and then capitalize opportunities by taking action to push them through from ideation to execution and ROI
- Visualize and monitor the organic search performance of each site, maintain analytics dashboards, reports and reporting tools, and highlight key areas of opportunity in accordance to goals and objectives
- Collaborate cross-functionally across internal teams (marketing, product, technology, research, etc.) to evaluate SEO opportunities that deliver business goals, research project requirements, audit implementation, and analyse the results
- Act as a role model by maintaining the highest professional standards, promoting our ethics of trust, open communication, creative thinking and cohesive team effort
Skills and Qualifications:
- 5+ years of in-house or agency SEO work experience with a proven track-record of growing organic visibility and traffic for industry leading brands in competitive search landscapes
- Strong technical aptitude with the ability to analyse data, interpret information and trends in large amounts of data to develop actionable recommendations
- Degree in statistics, engineering, economics, math, or another data-driven field
- Expertise using Google Analytics, Google Search Console & Bing Webmaster Tools
- Google Analytics Individual Qualification (IQ) preferred
- Proven experience of integrating databases using SQL, Python, Google BigQuery, Tableau, and R
- Expert knowledge of Excel (VLOOKUP, pivot tables, conditional formatting, etc.)
- Advanced proficiency with HTML5, CSS3 and front-end web programing languages
Why join the CoStar team?
Our culture of innovation and excellence attracts and encourages the best and brightest in a broad range of disciplines, which makes CoStar a fun and supportive place to work.
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing