Siemens Energy

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Communications Specialist LATAM

Your profile

Education: Bachelor’s degree in communications, public relations, journalism, liberal arts, business

Experience: 5+ years in digital content creation and measurement, preferably for external and internal

Specific Skills:

• Content development and storytelling skills, with the ability to take technical information and deliver engaging content.
• Solid knowledge of editing programs to make quick video snippets and other visual assets to be used in a variety of communication channels.
• Knowledge of preparing / editing content for search engine optimization (making sure all content follows best SEO practices and company guidelines)
• Expertise in tracking and analyzing digital KPIs, benchmarking and analytics.
• Understanding of the latest digital technologies and solutions, an enthusiasm for digital trends, and the desire to identify relevant opportunities for brand involvement.
• Understanding of e-mail awareness campaigns and how to use to further amplify regional content. (Specific experience with Eloqua is a plus)
• Experience with web analytics tools, web content trends, and maximizing the user journey on the website.
• Ability to multitask, meet deadlines, and thrive in a highly dynamic multinational environment.
• Experience overseeing collaboration with vendors.
• Basic understanding of the energy market.
• Excellent English, Portuguese and Spanish speaking and writing skills.

Your responsibilities

Digital storytelling

• Support team to create visual, impactful, and within SE brand content for stories for digital channels.
• Be a resource to team on the latest digital trends and how we can incorporate them into our communications activities.

Monitoring and reporting:

• Assist social media and media relations with monitoring, measuring and reporting the impact of our communication activities, recommend improvements including audience targeting and adjustments for better results.
• Help product monthly dashboards and summaries to track progress and help stakeholders better understand how we add value for their business.

Website:

• Support development of an outstanding Siemens Energy website for our Focus Countries using SEO and user experience best practices.
• Help drive search engine optimization and search engine advertising to strengthen Siemens Energy’s digital presence.
• Analyze web performance and identify areas of improvement including website functionality, conversion, and user journeys. Regularly monitor competitors’ web presence.

Social Media:

• Help support processes and configuration of social media management platform for the region.
• Help execute paid social media campaigns and continuously provide recommendations to improve performance.
• Help drive innovative ideas to deliver greater engagement and grow internal and external communities.

Digital campaigns

• Develop and execute e-mail awareness campaigns, e.g. using Eloqua, LinkedIn and/or other customer contact platforms.

Your opportunities for personal growth

• Empowered to get involved in multiple markets with special focus on the growing energy transition and decarbonization markets.
• Ability to influence communication through implementation of new technologies, solutions, and approaches.
• Leadership of digital and SoMe communities and projects within the Latin America Hub, collaboration with other Hubs globally.

Who is Siemens Energy?

At Siemens Energy, we are more than just an energy technology company. We meet the growing energy demand across 90+ countries while ensuring our climate is protected. With more than 94,000 dedicated employees, we not only generate electricity for over 16% of the global community, but we’re also using our technology to help protect people and the environment.

Our global team is committed to making sustainable, reliable, and affordable energy a reality by pushing the boundaries of what is possible. We uphold a 150-year legacy of innovation that encourages our search for people who will support our focus on decarbonization, new technologies, and energy transformation.

Find out how you can make a difference at Siemens Energy: https://bitly.ws/ZFwV 

Our Commitment to Diversity

Lucky for us, we are not all the same. Through diversity we generate power. We run on inclusion and our combined creative energy is fueled by over 130 nationalities. Siemens Energy celebrates character – no matter what ethnic background, gender, age, religion, identity, or disability. We energize society, all of society, and we do not discriminate based on our differences.