4) Key Result Areas: Write the key results expected from the job and the supporting actions for each of these key result areas (For a majority of jobs typically there could be 4- 7 key result areas)

Key Result Areas 

Supporting Actions

Achieve the revenue growth & profitability to upscale the branch 

  • To drive the sales targets for the branch and build teams as per company’s annual target and over all objectives.
  • To focus on Revenue & Profitability with achievement of target and Yield management.
  • To maximize branch profits by achieving targeted fee income & effective cost management.
  • Acquiring new Large trader clients (direct) and increase the “Digital Client” Base.
  • To achieve the respective Branch gross revenue through offline and online platform 
  • To plan and execute various local level initiatives to ensure business momentum and direction.
  • To engage in new and innovative business planning activities locally to increase client acquisition and Branch profitability.
  • To monitor individual and team performance and take steps to improve productivity and correct deviations if any.

Manage Online Transition & Dealer Productivity to ensure client profitability

  • To transition existing & new clients to Mobile/Web/Exe platform so as to optimize dealer bandwidth. 
  • To increase the dealer’s productivity by acquiring & servicing Large Traders and building a temp funding through HNI/ Large Traders.

To ensure Cross Sell of ABC Products

  • To ensure multi product targets are attained at the branch.
  • To regularly attend trainings and learn about the alternate products offered and ensure all branch employees attend training & are aware of alternate products.
  • To increase business through cross-selling initiatives & innovative product mixes.
  • To use alternate products to activate inactive customers.

To effectively manage day to day branch administration and operations for smooth functioning of the branch

  • To monitor and foster all daily operations of the branch
  • To handle a team of Dealers/Relationship managers and Customer Service executives and motivate them in target achievements.
  • To ensure security of the physical assets of the branch.
  • To oversee and ensure adherence to the Risk compliance and statutory compliance policies.

To ensure customer management & engagement 

  • To plan and execute local area programs and referrals programs 
  • To disseminate research based advisory services to clients based on recommendations given by In-house Research team.
  • To focus on retention of customers, higher revenue generation and referral activities.
  • To continuously scan the local market penetration & competitive offerings & report on emerging trends for different product lines.
  • To ensure proper implementation and usage of Lead management system (LMS) & IMS at the branch in coordination with HO team.
  • To ensure client records are up to date in terms of financial details & contact ability and run data analytics on them on periodic basis
  • To ensure speedy resolution of client queries and grievances to maximize satisfaction levels.

To ensure effective risk management & policy adherence

  • To ensure adequate compliance to KYC norms, processes & documentation for client profiling.
  • To ensure adherence of all regulatory compliances & critical policies set by HO.

Team Building, Engagement & Development 

  • To build a Sales Driven proactive team and enhance their capabilities by regularly imparting relevant knowledge and skills required for the Equity Advisors to achieve their goals efficiently.
  • Meeting the Competition Teams and doing Competition Talent Mapping.
  • Engaging the teams and keeping them engaged and motivated and ensuring that there is minimum attrition in the branches. 
  • To ensure that requisite product & behavioral trainings are imparted.
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Confirmed 2 hours ago. Posted 13 days ago.

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