BASF

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF’s Asia Pacific regional headquarters is located in Hong Kong and had 300 employees by the end of 2023.

Objectives of the Position

Reporting to Head of Regional Consumer Insights and Digital Solutions, Care Chemicals Asia Pacific, you will:

• Develop Digitalization strategy and plan for Care Chemicals in Asia Pacific
• Collaborate closely with the Global team to successfully implement Care360 in APAC and prioritize business needs based on feedback
• Drive and develop a communication plan using omni-channels and marketing cloud to support the launch and promotion of key focus products

Main Job Responsibilities 

• Lead and consolidate APAC optimization needs linked to business strategy and goals.
• Define customer segmentation and effective contacts through business analytics and user data behavior for digitalization targeting and implementation.
• Drive registration and penetration of D'litE3X/D'lite among targeted and fast-growing customer groups.
• Develop effective communication to support migration of D'litE3X users to the D'lite world.
• Manage digital marketing calendars across various channels, ensuring contents up-to-date, accurate, and approved by internal stakeholders.
• Develop and maintain informative reports on campaign metrics, providing actionable recommendations to internal stakeholders.
• Propose operational tactics for the key focus product portfolio in the channel, aligning with business goals.
• Conduct market intelligence analysis and pilot targeted market trials to optimize digital marketing strategies.
• Drive digital marketing adoption in the organization as the Power User for Marketing cloud (content, not technical), linking customer journeys with other digital tools (e.g. Care360).
• Strategize, design, and implement digital approach (e.g., marketing cloud) including D’litE3X Web, App, organic, and paid media to meet business goals
• Review APAC insight data channels to meet customer needs for D'lite and ensure compliance with brand guidelines and channel best practices.

Requirements

• Bachelor’s degree or equivalent in Business Administration, Marketing, Communications, Chemistry or related discipline; MBA will be an advantage
• Minimum 5 years of digital and CRM experience in FMCG, digital agencies or related industries
• Proven track record in project management, with excellent presentation skills with ability to manage multiple priorities
• Self-starter and good team player with excellent interpersonal skills, able to work with external agencies and internal stakeholders in multiple countries
• Ability to adapt approach and style to different markets as appropriate being sensitive to language and cultural differences
• Candidates with lesser experience could be considered a junior position
• Location of the position will depend on the location of the successful candidate