Publicis Groupe

Company Description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

Job Description

About Our Insights Center Of Excellence

Our newly formed Insights Center of Excellence is the fuel for designing meaningful connections with people and brands in culturally relevant ways. We combine creativity and data to uncover differentiating insights that drive business growth for our clients. We have innate curiosity to explore, interrogate and synthesize all forms of data to help us determine what makes people tick. Our department is made up of three interconnected pillars; People, Business and Cultural Intelligence. This combined intelligence allows us to understand why/how people make decisions, explore how these decisions are made in the context of culture and determine the necessary media investment to deliver on KPIs.

The Insights Center Of Excellence will champion a people-first approach to unearth actionable insights for a major client. The Senior Associate will support day-to-day across our People, Business and Cultural Intelligence. This hybrid role will provide the right candidate with the opportunity to grow their skills through data-driven story-telling and the development of actionable client implications.

The successful candidate is a curious, creative and a collaborative problem-solver who thrives in a fast-paced environment.

Role Objectives

Overall:

• Mine, evaluate and translate proprietary, syndicated and secondary research to derive meaningful insights
• Develop research hypotheses, construct research plan/methodology and conduct research (syndicated, secondary, social listening, qualitative and quantitative custom research) to solve clients burning questions
• Evaluate innovate data partners and approaches to develop POVs
• Assist in the development of client-ready insight presentations inclusive of data visualization and storytelling
• Work in partnership with client research, strategy and analytics team; have a solid understanding of client’s business goals and challenges
• Demonstrate understanding of the fundamental principles of Starcom’s inclusive marketing philosophy and planning approach

People Intelligence: 65%

• Define most valuable audience segments for clients using syndicated data
• Mine research tools and ensure accuracy in the use and application of data
• Build compelling personas that bring key audience segments to life
• Exhibit a solid understanding of the use and relevant application of audience ID data
• Gain an intimate understanding of Epsilon People Cloud identity solution

Business Intelligence: 25%

• Category analysis and evaluation of a brands market position
• Media budget optimization across channels, markets, products or segments to drive business growth

Cultural Intelligence: 10%

• Work in conjunction with the Cultural Intelligence team to explore and monitor cultural, category and audience specific trends to educate internal teams, partner agencies and clients
• Translation of trends into strategic opportunities and implications
• Incorporate a cultural lens to all audience and business analysis

Qualifications

• Bachelor’s degree in social science, such as anthropology, sociology, economics, business, marketing, or similar discipline
• 1-2 years in media/marketing research, consumer insight, business consulting, or digital advertising research
• Experience with quantitative or qualitative research
• Some experience working with large data sets to create insights
• Strong communication skills both written and verbal
• Competency in Microsoft Office Suite with intermediate to advanced understanding

Additional Information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. 

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

#LI-Hybrid 

REQ #24-5338