Job title: ASEA Brand Innovation Lead, Personal Care

• Grade: L3
• Hiring Manager: Heejoo Won
• Location : Vietnam | Philippines | Indonesia
• 60% Remote working 
• Job type: Permanent

At Sanofi Consumer Healthcare, we have one overarching mission - to work passionately, challenging ourselves and our industry every day, to build a healthier future by helping people, help themselves, bringing “Health in Your Hands”. 

Our teams are building trusted & loved brands that connect with hundreds of millions of consumers worldwide, enabling better self-care for individuals and communities, while also contributing to a healthier planet. To fulfill this mission, we are embarking our consumers, our customers, healthcare professionals, and our employees in this journey because this is what will make us become the “Best Fast-Moving Consumer Healthcare (FMCH) Company In & For the World”. 

We strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view. 

To achieve this, we need strong talent who will help us shape the future of our Consumer Healthcare business and challenge our industry. At Sanofi Consumer Healthcare, we aspire to create a work environment where people can thrive, grow, and be at their best every day. Our priority is working with integrity to improve the health and well-being of people and communities where we operate, working towards making a positive impact in the world. 

Lactacyd is the largest CHC brand in the ASEA Zone, marketed in 8 countries with a clear and ambitious agenda to transform itself from a niche brand into a household name. Its products, such as Feminine hygiene wash and baby wash, have already won the hearts of many customers. Lactacyd is determined to go even further and become a well-known Skin health brand across the region.

The ASEA Brand Innovation Lead for Lactacyd will be placed within the ASEA Brand & Innovation Team and will define and execute an innovation roadmap that aligns with the brand strategy, financial plans, and Strategic Plan.

This job is for you if you are up for the challenge:

• Define the future of the largest CHC Brand in ASEA zone, Lactacyd?
• Answer the unmet needs of our consumers, delivering superior innovation that drives brand preference. 
• Join a team of passionate professionals joining forces to turn upside down the competitive personal care category and elevate Lactacyd to the undisputed #1 player.

KEY ACCOUNTABILITIES:

• Identify brand growth opportunities and work with cross-functional teams at a local and zone level, as well as external agencies to deliver scalable, winning innovation that drives revenue, profit and share at a pace.
• Facilitate internal ideas generation with cross functional teams to develop new product ideas and create winning concepts to maintain a continuous flow of insights and ideas to strengthen our base and fuel innovation.
• Be accountable for the successful pipeline delivery through the business gate cycle and commercial targets.
• Identify portfolio simplification and optimization opportunities in cross collaboration with M&S and D2V (Design-to-Value) teams.
• Identify renovation, commercial innovation and sustainability initiatives to drive brand growth and expansion.
• Responsible for the brand innovation budget allocation among the projects, ensure transparency of spend against meaningful initiatives and trade-offs, valuing projects for financial scale, accuracy and probability of success.
• Own NPD projects from concept to launch; seeking out the optimized solution of product, pack and execution working closely with a cross-functional team (Science Hub, Finance, M&S, Legal, Procurement, etc.).
• Define launch plans in coordination with the local brand managers and Zone Brand Lead and post-launch evaluation with actionable insights to build learnings into future plans.
• Own and build the business cases through the gate process in cooperation with Finance and aligned with the innovation thresholds.
• Guarantee compliance with Sustainability KPIs.
• Be the key point of contact for Country Head-ASEA G2 Countries and Trade marketing lead - G2 countries for marketing and innovation related matters. (G2 countires defined by GTM model – full distributor model countries)

Qualifications and Skills:

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Proven track record of success in brand management, product innovation, or marketing roles, preferably within the personal care industry.
• Strong understanding of market dynamics, consumer trends, and competitive landscape in the personal care sector.
• Creative thinker who can generate innovative ideas and translate them into actionable strategies and initiatives.
• Excellent project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
• Strong analytical skills with the ability to analyze data, draw insights, and make data-driven decisions.
• Effective communication and collaboration skills with the ability to influence stakeholders at all levels of the organization.

Pursue progress, discover extraordinary 

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people. 

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity. 

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com! 

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!