Job Purpose
Leads a portfolio of Brands linking brand goals to company-wide strategy and business outcomes of market share, market penetration growth and sales growth in Top 12 Focus International Markets. Creates and executes effective integrated marketing plans to ensure best in class execution (both for new product introductions and established in-line products/Brands) and maximum ROI.
Partners closely with Global and cross-functionally to ensure that the overall portfolio strategy aligns to the needs of international markets.
Leads and coaches a team of managers, plans for the teams’ future needs and operations, and builds and develop team engagement.
Major Accountabilities
1. Provide integrated marketing plan direction, guidance, and oversight for the portfolio from Insights to source of volume analysis, segmentation/targeting/value proposition, to 4Ps execution and evaluation of results through both leading and lagging KPIs.
2. Develop marketing strategies, programs & promotional campaign materials for the portfolio to achieve desired business outcomes:
3. Partners with KOLs in different countries and drives synthesizing of customer needs in top 12 international markets to be a strong and fact-based voice into Global franchise strategy, ensuring R&D programs, innovation sourcing and partnerships meet international needs in both products and services.
4. Drives and serves as marketing lead representative on BD&L opportunities. \
5. Ensure best in class marketing execution (for new product launches & established in- line products), cross market consistency (where appropriate), and maximum marketing ROI (by minimizing duplication and maximizing impact), including integration of cross-functional plans such as Evidence plans and podium presence. Communication Plans, Sales Training Plans, HCP Education Plans, Business Transformation Plans.
6. Coordinate all respective brand marketing and cross-functional initiatives that will help the local affiliates in top 12 Focus Markets achieve the annual and mid-term sales, market share and market penetration objectives. Partners and Shares with Area Marketing Directors for non-F12 International markets.
7. Provides strategic inputs into Scientific Evidence and publication plans.
8. Coaches and oversees all activities of respective team of managers, plans for the teams’ future needs and operations, and builds and develop team engagement.
Key Performance Indicators
Job Requirement
Education: Minimum: Bachelor’s Degree; Desirable: MBA
Languages: Fluency in English, other languages are a plus
Experience & Competencies:
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