Requires in-depth, conceptual and practical knowledge of theories, principles and concepts and applies general knowledge of business and industry practices within technology product management. Understands key business drivers and builds knowledge of the company, processes and customers. Under a limited level of guidance, responsible for solving moderately complex problems following established policies and procedures. Responsible for product management and execution of growth plans for a technology product, product family or segment. Contributes to and improves technology products through compiling and evaluating research on online/digital product requirements, identifies enhancements to current features and functionality based on expertise in both marketing/product management and online/digital media. Interfaces with engineers, designers, suppliers and customers to develop online/digital media product requirements and specifications. Uses developed analytical skills to contribute to various aspects of the line of business in support of the organization’s goals and market needs which may include marketing strategies, marketing programs and tools, competitive analyses, market assessment, and product planning. Plans own work, and adjusts efforts to meet goals. Supports the achievement of goals through own personal efforts.
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