Purpose Financial

Address: 322 Rhett Street, Greenville, South Carolina, United States - 29601 

Purpose Financial, Inc. is an innovative consumer financial services company that offers a diverse suite of credit products, promoting financial inclusion and meeting consumers wherever they are. Through its brands, the company is committed to helping customers achieve their version of financial stability in the moment and in the future. Since 1997, Purpose Financial has been a pioneer in the consumer credit and financial services market offering money solutions in over 1,000 storefronts locations and online lending. Providing services in over 20 states, Purpose Financial employs over 2,700 team members.

At Purpose Financial we are always on the lookout for motivated individuals who share in our values of mutual respect to join our team of outstanding professionals.

We offer:

• Competitive Wages
• Health/Life Benefits
• Health Savings Account plus Employer Seed
• 401(k) Savings Plan with Company Match
• 3 Weeks of Paid Parental Leave
• 11 Company Paid Holiday's
• Paid Time Off including Volunteer Time
• Vacation Carryover
• Tuition Reimbursement
• Work-Life Balance
• Business Casual Environment
• Rewards & Recognition Program
• Employee Assistance Program
• Office in downtown Greenville that offers free parking, onsite gym, free snacks/drinks (for those working onsite or hybrid)

To learn more about Purpose Financial visit Purpose Financial Website.

Position Summary

As a Director of Product Management with a focus on the Hispanic Market, you will be a crucial member of our Product Team, reporting directly to the Chief Product Officer. In this role, you will be instrumental in shaping and delivering products specifically tailored to meet the financial needs of the Hispanic community. 

This encompasses our lending, debit, and savings card services, with plans to broaden our offerings through additional products and features aimed at this specific market segment. Your responsibilities will encompass data analysis, market research within the Hispanic community, developing business cases, and leading the execution of product initiatives that resonate with this market.

Job Responsibility

• Market Research and Analysis: Conduct in-depth market research to understand the financial needs, preferences, and behaviors of the Hispanic market.
• Product Roadmap for Hispanic Market: Develop and manage a product roadmap focusing on the Hispanic market, ensuring alignment with their specific needs and cultural nuances.
• Cross-Cultural Product Design: Collaborate with design and development teams to ensure that products are culturally relevant and accessible to the Hispanic community.
• Community Engagement: Engage with the Hispanic community through various channels to gather feedback and insights, enhancing product relevance and adoption.
• Internal Stakeholder Collaboration: Work closely with internal stakeholders, particularly marketing and customer service teams, to develop and implement strategies that resonate with the Hispanic market.
• Partnership with Grupo Elektra: Ensure ongoing, close cooperation with our parent company, Grupo Elektra, to align with and deeply understand their vision, objectives, and strategic approaches for engaging the Hispanic market.
• Performance Measurement: Monitor and document the performance of our products in the Hispanic market, leveraging OKRs and budgeted goals specific to this demographic.

Job Responsibilities Cont.

Education Required

Bachelor's degree in computer science, information technology, Business, Marketing, or a relevant field preferred, and 5 years of experience managing or directing a product function.

Experience Required

• Experience managing across business stakeholders. 
• Expert driving and executing on a full customer lifecycle product roadmap. 
• Expert in conducting A/B or user testing. 
• Expert in directly working with software engineers using the agile methodology.
• Ability to analyze market trends, customer feedback, and financial data specific to the Hispanic market. 

Additional Considerations:

• Innovative Mindset: Ability to innovate and adapt products to continually meet the evolving needs of the Hispanic market.
• Community Involvement: A track record of community involvement or initiatives targeting the Hispanic market is highly desirable.
• Diversity and Inclusion Focus: A strong commitment to diversity and inclusion, ensuring products and services are accessible and equitable.

Knowledge Required

Excellent written and verbal communications skills to communicate in person, by phone, and through email; adaptability and flexibility to changing environment; and comfortable working in a dynamic, high volume, challenging environment. Ability to read, write, evaluate, and apply information. Ability to interact professionally and exhibit appropriate social skills.

• Bilingual Proficiency: Fluency in both Spanish and English is essential.
• Cultural Competency: Deep understanding of the Hispanic culture and financial behaviors.
• Experience in Hispanic Markets: Proven experience in developing and managing products for Hispanic or similar markets.

Physical Requirements

Sitting for long periods of time; standing occasionally; walking; bending; squatting; kneeling; pushing/pulling; reaching; twisting; frequent lifting of less than 10 lbs., occasional lifting of up to 20 lbs.; driving and having access during the workday to an insured and reliable transportation; typing; data entry; grasping; transferring items between hands and/or to another person or receptacle; use of office equipment to include computers; ability to travel to, be physically present at, and complete the physical requirements of the position at any assigned location.

Competencies

Be Decisive

Better You, Better Everyone

Care. Always.

Embody Integrity

Get Sh*t Done

Go Bold

Lead with Vision

Obsess over Customers

OKR

Show Up to Coach Up

Travel

less than 30%

Attire

Business Casual

Other

Must be eligible to work in the USA and able to pass a background check. 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.

Requisition ID: 43524 

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