Brand Manager SSD - Coca-Cola Indonesia

Coca Cola

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Brand Manager SSD - PT Coca-Cola Indonesia

JOB ID

42287

LOCATION(S)

Indonesia

CITY/CITIES

Jakarta

SPECIFIC LOCATION

ID-JK-JAKARTA-OFFICE

JOB TYPE

Full Time

TRAVEL REQUIRED

25%

RELOCATION PROVIDED

No

JOB POSTING END DATE

Oct 1, 2017

SHIFT

N/A

Are you a LinkedIn Member? Use your profile to help you apply.

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DESCRIPTION & REQUIREMENTS:

Position Overview:

The Brand Manager will be instrumental in furthering holistic business strategies for assigned brands, in line with the transformational strategy for Coca-Cola in Indonesia.  He / She will, in conjunction and in alignment with Pacific/ASEAN regional direction, deliver clear Indonesia specific brand strategies—focused on building Sparkling Flavor performance for KO system.  Actions will drive system towards increasing consumption through an integrated range of programs, appropriate innovation and effective consumer strategies anchored on full understanding of business results/ levers, etc.  He/ She will ensure strategies will engage and excite target consumers, are always based on relevant consumer insights and market intelligence, and build sustainable business and long-term strategy for the brand.

KEY RESULT AREAS and PRINCIPAL DUTIES / RESPONSIBILITIES

Strategic Development of the brand:  In collaboration with Senior Brand Manager Sparkling / Marketing Director, leads the development of the strategic and execution business plan for the assigned brand (opportunity identification, strategy, in market plans) negotiating approval with senior level management.  Analyzes external environmental factors and interprets their implications on strategies and ideas, both from a category, and broader visionary, perspective. Identifies and recommends new profitable volume opportunities based on key consumer insights and understanding of market and competitive landscape.  Develops strategies that maximize brand value and brand love.  Actively collaborates with all relevant constituencies (IMC, CCL, etc) to execute key strategies

Resource Planning:  Manages the investment behind the brand, optimize return on investment, proactively bringing budget issues to the attention of immediate management. Collaborates with Regional and Global Marketing groups to achieve marketing efficiency and effectiveness thru importation and exportation of marketing communications campaigns and execution of the global strategy.  Manage relevant business partnerships. Leverage the Coca‑Cola system to accelerate brand performance. Cascades learnings within the system and transfers best practices.

Monitoring and Reporting:   Monitors brand health and all key performance indicators of the brand and develop proposals to address variances versus target.  Collates and distils information from secondary data sources relevant to our business and consumer target.  Debriefs the results of each consumer program highlighting key learnings.

Internal communication and coordination:  Leads the implementation of strategic recommendations within the business system.  Proactively informs immediate manager of issues and changes versus agreed plans.  Develops and leverage strong relationships with key dependent parties.

COMPETENCY REQUIREMENTS Top 3 competencies:

1. Interrogates data to indentify core business levers and balances facts with intuition to distill complex opportunities into compelling business cases 2. Reviews & crafts winning brand vision / strategy / plans. 3. Understands the operational fundamentals of our Bottling System.

Leadership Core Competencies

Drives Innovative Business Improvement Imports & Exports Good Ideas Influences the System Develops & Inspires Others Lives the Values Builds a Winning Culture

Marketing Competencies

Build Brand Value

Understands the external environment (competitive and market) and identifies new sources of opportunity Interrogates data to identify core business levers Balances facts with intuition to distill complex opportunities into compelling business cases Understands the operational fundamentals of our bottling system Leverages financial rigor to prioritize and allocate resources effectively Deploys discipline and process to improve impact and speed to market

Build Brand Love

Anticipates future trends to engage and delight consumers Seeks understanding of fundamental human needs and behaviors Pursues innovation and change with a mindset of continuous improvement Balances intuition and fact to distill complex thought into action Demonstrates judgment to define a compelling core creative idea Persuades and inspires others (consumers, agency, system, suppliers, rights holders, etc) to create belief

KEY PARTNERSHIPS /  CONTACTS

Internal IMC, CCL, K&I, Finance, Corporate Affairs/PAC

External Bottler management and operational teams, Strategic partners/suppliers, Key Agencies

OTHER SPECIFICATIONS

Education : Bachelors Degree/ MBA

Experience : Minimum 3-5 years in diverse marketing roles.

Travel:

Regional :  10-20%

International :  5-10%

ORGANIZATION IMPACT/ INFLUENCE

Group/BU:   Interaction & alignment with ASEAN marketing & IMC

Region:   Reports into ID Senior Brand Manager (JG 11).   Interaction and alignment with all leadership functions within Indonesia Region expected 

Bottler:   Direct relationship management with bottling partners in development and implementation of IMC Programs

SUPERVISORY RESPONSIBILITY

Direct Reports:   None. General coaching and mentoring within team expected. 

Decision Making:   Overall responsibility over Brand P&L and broad resource allocation    

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company’s portfolio features 20 billion-dollar brands, many of which are available in reduced-, low- or no-calorie options. Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, vitamin water and Powerade. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. For more information, visit Coca-Cola Journey at http://www.coca-colacompany.com/homepage

PT Coca-Cola Indonesia , an indirect wholly owned subsidiary of The Coca-Cola Company, provides marketing and technical/quality services to The Coca-Cola Company in Indonesia.  

 

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Brand Manager SSD - PT Coca-Cola Indonesia

JOB ID

42287

LOCATION(S)

Indonesia

CITY/CITIES

Jakarta

SPECIFIC LOCATION

ID-JK-JAKARTA-OFFICE

JOB TYPE

Full Time

TRAVEL REQUIRED

25%

RELOCATION PROVIDED

No

JOB POSTING END DATE

Oct 1, 2017

SHIFT

N/A

Are you a LinkedIn Member? Use your profile to help you apply.

Apply with LinkedIn

DESCRIPTION & REQUIREMENTS:

Position Overview:

The Brand Manager will be instrumental in furthering holistic business strategies for assigned brands, in line with the transformational strategy for Coca-Cola in Indonesia.  He / She will, in conjunction and in alignment with Pacific/ASEAN regional direction, deliver clear Indonesia specific brand strategies—focused on building Sparkling Flavor performance for KO system.  Actions will drive system towards increasing consumption through an integrated range of programs, appropriate innovation and effective consumer strategies anchored on full understanding of business results/ levers, etc.  He/ She will ensure strategies will engage and excite target consumers, are always based on relevant consumer insights and market intelligence, and build sustainable business and long-term strategy for the brand.

KEY RESULT AREAS and PRINCIPAL DUTIES / RESPONSIBILITIES

Strategic Development of the brand:  In collaboration with Senior Brand Manager Sparkling / Marketing Director, leads the development of the strategic and execution business plan for the assigned brand (opportunity identification, strategy, in market plans) negotiating approval with senior level management.  Analyzes external environmental factors and interprets their implications on strategies and ideas, both from a category, and broader visionary, perspective. Identifies and recommends new profitable volume opportunities based on key consumer insights and understanding of market and competitive landscape.  Develops strategies that maximize brand value and brand love.  Actively collaborates with all relevant constituencies (IMC, CCL, etc) to execute key strategies

Resource Planning:  Manages the investment behind the brand, optimize return on investment, proactively bringing budget issues to the attention of immediate management. Collaborates with Regional and Global Marketing groups to achieve marketing efficiency and effectiveness thru importation and exportation of marketing communications campaigns and execution of the global strategy.  Manage relevant business partnerships. Leverage the Coca‑Cola system to accelerate brand performance. Cascades learnings within the system and transfers best practices.

Monitoring and Reporting:   Monitors brand health and all key performance indicators of the brand and develop proposals to address variances versus target.  Collates and distils information from secondary data sources relevant to our business and consumer target.  Debriefs the results of each consumer program highlighting key learnings.

Internal communication and coordination:  Leads the implementation of strategic recommendations within the business system.  Proactively informs immediate manager of issues and changes versus agreed plans.  Develops and leverage strong relationships with key dependent parties.

COMPETENCY REQUIREMENTS Top 3 competencies:

1. Interrogates data to indentify core business levers and balances facts with intuition to distill complex opportunities into compelling business cases 2. Reviews & crafts winning brand vision / strategy / plans. 3. Understands the operational fundamentals of our Bottling System.

Leadership Core Competencies

Drives Innovative Business Improvement Imports & Exports Good Ideas Influences the System Develops & Inspires Others Lives the Values Builds a Winning Culture

Marketing Competencies

Build Brand Value

Understands the external environment (competitive and market) and identifies new sources of opportunity Interrogates data to identify core business levers Balances facts with intuition to distill complex opportunities into compelling business cases Understands the operational fundamentals of our bottling system Leverages financial rigor to prioritize and allocate resources effectively Deploys discipline and process to improve impact and speed to market

Build Brand Love

Anticipates future trends to engage and delight consumers Seeks understanding of fundamental human needs and behaviors Pursues innovation and change with a mindset of continuous improvement Balances intuition and fact to distill complex thought into action Demonstrates judgment to define a compelling core creative idea Persuades and inspires others (consumers, agency, system, suppliers, rights holders, etc) to create belief

KEY PARTNERSHIPS /  CONTACTS

Internal IMC, CCL, K&I, Finance, Corporate Affairs/PAC

External Bottler management and operational teams, Strategic partners/suppliers, Key Agencies

OTHER SPECIFICATIONS

Education : Bachelors Degree/ MBA

Experience : Minimum 3-5 years in diverse marketing roles.

Travel:

Regional :  10-20%

International :  5-10%

ORGANIZATION IMPACT/ INFLUENCE

Group/BU:   Interaction & alignment with ASEAN marketing & IMC

Region:   Reports into ID Senior Brand Manager (JG 11).   Interaction and alignment with all leadership functions within Indonesia Region expected 

Bottler:   Direct relationship management with bottling partners in development and implementation of IMC Programs

SUPERVISORY RESPONSIBILITY

Direct Reports:   None. General coaching and mentoring within team expected. 

Decision Making:   Overall responsibility over Brand P&L and broad resource allocation    

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company’s portfolio features 20 billion-dollar brands, many of which are available in reduced-, low- or no-calorie options. Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, vitamin water and Powerade. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. For more information, visit Coca-Cola Journey at http://www.coca-colacompany.com/homepage

PT Coca-Cola Indonesia , an indirect wholly owned subsidiary of The Coca-Cola Company, provides marketing and technical/quality services to The Coca-Cola Company in Indonesia.  

 

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Brand Manager SSD - PT Coca-Cola Indonesia

JOB ID

42287

LOCATION(S)

Indonesia

CITY/CITIES

Jakarta

SPECIFIC LOCATION

ID-JK-JAKARTA-OFFICE

JOB TYPE

Full Time

TRAVEL REQUIRED

25%

RELOCATION PROVIDED

No

JOB POSTING END DATE

Oct 1, 2017

SHIFT

N/A

Are you a LinkedIn Member? Use your profile to help you apply.

Apply with LinkedIn

DESCRIPTION & REQUIREMENTS:

Position Overview:

The Brand Manager will be instrumental in furthering holistic business strategies for assigned brands, in line with the transformational strategy for Coca-Cola in Indonesia.  He / She will, in conjunction and in alignment with Pacific/ASEAN regional direction, deliver clear Indonesia specific brand strategies—focused on building Sparkling Flavor performance for KO system.  Actions will drive system towards increasing consumption through an integrated range of programs, appropriate innovation and effective consumer strategies anchored on full understanding of business results/ levers, etc.  He/ She will ensure strategies will engage and excite target consumers, are always based on relevant consumer insights and market intelligence, and build sustainable business and long-term strategy for the brand.

KEY RESULT AREAS and PRINCIPAL DUTIES / RESPONSIBILITIES

Strategic Development of the brand:  In collaboration with Senior Brand Manager Sparkling / Marketing Director, leads the development of the strategic and execution business plan for the assigned brand (opportunity identification, strategy, in market plans) negotiating approval with senior level management.  Analyzes external environmental factors and interprets their implications on strategies and ideas, both from a category, and broader visionary, perspective. Identifies and recommends new profitable volume opportunities based on key consumer insights and understanding of market and competitive landscape.  Develops strategies that maximize brand value and brand love.  Actively collaborates with all relevant constituencies (IMC, CCL, etc) to execute key strategies

Resource Planning:  Manages the investment behind the brand, optimize return on investment, proactively bringing budget issues to the attention of immediate management. Collaborates with Regional and Global Marketing groups to achieve marketing efficiency and effectiveness thru importation and exportation of marketing communications campaigns and execution of the global strategy.  Manage relevant business partnerships. Leverage the Coca‑Cola system to accelerate brand performance. Cascades learnings within the system and transfers best practices.

Monitoring and Reporting:   Monitors brand health and all key performance indicators of the brand and develop proposals to address variances versus target.  Collates and distils information from secondary data sources relevant to our business and consumer target.  Debriefs the results of each consumer program highlighting key learnings.

Internal communication and coordination:  Leads the implementation of strategic recommendations within the business system.  Proactively informs immediate manager of issues and changes versus agreed plans.  Develops and leverage strong relationships with key dependent parties.

COMPETENCY REQUIREMENTS Top 3 competencies:

1. Interrogates data to indentify core business levers and balances facts with intuition to distill complex opportunities into compelling business cases 2. Reviews & crafts winning brand vision / strategy / plans. 3. Understands the operational fundamentals of our Bottling System.

Leadership Core Competencies

Drives Innovative Business Improvement Imports & Exports Good Ideas Influences the System Develops & Inspires Others Lives the Values Builds a Winning Culture

Marketing Competencies

Build Brand Value

Understands the external environment (competitive and market) and identifies new sources of opportunity Interrogates data to identify core business levers Balances facts with intuition to distill complex opportunities into compelling business cases Understands the operational fundamentals of our bottling system Leverages financial rigor to prioritize and allocate resources effectively Deploys discipline and process to improve impact and speed to market

Build Brand Love

Anticipates future trends to engage and delight consumers Seeks understanding of fundamental human needs and behaviors Pursues innovation and change with a mindset of continuous improvement Balances intuition and fact to distill complex thought into action Demonstrates judgment to define a compelling core creative idea Persuades and inspires others (consumers, agency, system, suppliers, rights holders, etc) to create belief

KEY PARTNERSHIPS /  CONTACTS

Internal IMC, CCL, K&I, Finance, Corporate Affairs/PAC

External Bottler management and operational teams, Strategic partners/suppliers, Key Agencies

OTHER SPECIFICATIONS

Education : Bachelors Degree/ MBA

Experience : Minimum 3-5 years in diverse marketing roles.

Travel:

Regional :  10-20%

International :  5-10%

ORGANIZATION IMPACT/ INFLUENCE

Group/BU:   Interaction & alignment with ASEAN marketing & IMC

Region:   Reports into ID Senior Brand Manager (JG 11).   Interaction and alignment with all leadership functions within Indonesia Region expected 

Bottler:   Direct relationship management with bottling partners in development and implementation of IMC Programs

SUPERVISORY RESPONSIBILITY

Direct Reports:   None. General coaching and mentoring within team expected. 

Decision Making:   Overall responsibility over Brand P&L and broad resource allocation    

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company’s portfolio features 20 billion-dollar brands, many of which are available in reduced-, low- or no-calorie options. Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, vitamin water and Powerade. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. For more information, visit Coca-Cola Journey at http://www.coca-colacompany.com/homepage

PT Coca-Cola Indonesia , an indirect wholly owned subsidiary of The Coca-Cola Company, provides marketing and technical/quality services to The Coca-Cola Company in Indonesia.  

 

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Brand Manager SSD - PT Coca-Cola Indonesia

JOB ID

42287

LOCATION(S)

Indonesia

CITY/CITIES

Jakarta

SPECIFIC LOCATION

ID-JK-JAKARTA-OFFICE

JOB TYPE

Full Time

TRAVEL REQUIRED

25%

RELOCATION PROVIDED

No

JOB POSTING END DATE

Oct 1, 2017

SHIFT

N/A

Are you a LinkedIn Member? Use your profile to help you apply.

Apply with LinkedIn

JOB ID

42287

LOCATION(S)

Indonesia

CITY/CITIES

Jakarta

SPECIFIC LOCATION

ID-JK-JAKARTA-OFFICE

JOB TYPE

Full Time

TRAVEL REQUIRED

25%

RELOCATION PROVIDED

No

JOB POSTING END DATE

Oct 1, 2017

SHIFT

N/A

DESCRIPTION & REQUIREMENTS:

 

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