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About Us

Founded in 1912, Girl Scouts of the USA (GSUSA) is the preeminent leadership development organization for girls, with 2.5 million members—1.8 million girls and 800,000 adults. Girl Scouts is the leading authority on girls’ healthy development, and builds girls of courage, confidence, and character who make the world a better place. Today, and spanning coast to coast and across the globe, Girl Scouts of the USA is the largest girl focused organization in the United States and a household recognized brand. Many know the organization from its iconic Girl Scout Cookies (yes, they’re delicious!), but Girl Scouts is so much more.

As a mission driven nonprofit organization, Girl Scouts of the USA has been championing girls as they discover their dreams and work together to change the world. From navigating a rocky hiking trail to advocating for climate justice, Girl Scouts of all backgrounds and abilities can be themselves unapologetically as they rise to meet new challenges and discover the issues that matter most to them. GSUSA describes themselves as a team of doers, innovators, problem-solvers, creators, and dreamers collaborating to support Girl Scouts in 111 local chapters and 152 countries and engaging 50 million alumni.

Everything Girl Scouts do builds their curiosity, kindness, and can-do spirit. The Girl Scout community means girls are building their self-confidence by making friends, finding adventure, giving back to their communities, gaining leadership skills, having fun, and earning awards for their achievements. Notably, Girl Scouts of the USA believes their programs should positively impact not girls, but their families too.

That’s why 91% of caregivers say Girl Scouts is welcoming to families of all kinds; 83% of families say Girl Scouts connects them to something bigger; and 8 in 10 families say they value being part of the larger troop community. Engagement with Girl Scouts USA means better academic, social, and leadership outcomes for girls and their networks.

You Will

The Revenue Office/Girl Scout Merchandise leads merchandising, licensing, product sales, and other revenue streams, which in turn fund both Girl Scouts of the USA programming and administration and local council revenue. The teams at this division include e-commerce, operations, retail, licensing, and the famous Girl Scout Cookie Program and work closely with all the other communities to bring products to market for our Girl Scouts and to the general public. The team also collaborates closely with external vendors, sponsors, and external agencies.

POSITION SUMMARY

The Senior Director of E-commerce and Digital Marketing will lead our digital commerce efforts and drive our online revenue growth. The Senior Director will be responsible for developing and executing comprehensive and best-in-class e-commerce strategies, managing our online sales channels, and optimizing digital marketing campaigns for Girl Scout Merchandise to enhance brand visibility and drive customer acquisition and retention.

This hands-on role entails complete ownership of our e-commerce profit and loss (P&L). The Senior Director will take on various responsibilities, managing all platforms and continually auditing and optimizing our product pages to enhance conversions and online presence. Additionally, the Senior Director will supervise the sites’ operational infrastructure and web development while crafting a technology roadmap focused on hyper-growth. Collaboration with multiple teams will be essential for launching new products and updating platform content. The role will involve thorough analysis of funnel analytics and transactional data to track performance and uncover growth opportunities.

This role requires a strategic thinker and implementer with a track record in leading and scaling an e-commerce business, through driving innovation in technology, data-driven insights, and the strategic vision that moves the e-commerce business forward. This role will report to the SVP, Girl Scout Merchandise.

ESSENTIAL RESPONSIBILITIES - Primary duties of the position

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

E-commerce Strategy and Management:

  • Develop, implement, and own the DTC and B2B e-commerce business vision and strategy in collaboration with executive leadership to drive online sales growth and meet revenue targets.
  • Take ownership of e-commerce P&L and financial planning processes, including budgeting, forecasting, and other analyses.
  • Oversee the operation and optimization of e-commerce platforms to ensure an exceptional customer experience; Collaborate with cross-functional teams, including creative, merchandising development and buying, information and technology and operations departments, to streamline processes and drive e-commerce success.
  • Collaborate with product managers and third-party vendors/developers to create and execute technology roadmaps and timelines on e-commerce projects, enhancements, and upgrades to strategically drive sales, conversions, and enhanced customer experiences, aiming to elevate the site as a best-in-class digital destination.
  • Monitor industry trends and best practices to identify opportunities for innovation and improvement.

Customer Experience and Conversion Optimization:

  • Continuously evaluate and improve the online customer’s path to purchase journey to enhance conversion rates and increase customer satisfaction.
  • Utilize data-driven insights to identify opportunities for improvement and drive actionable recommendations.
  • Implement testing and personalization strategies to optimize website performance and drive incremental revenue.
  • Manage overall funnel analytics, ensuring precise tracking, measurement, and reporting of all KPIs with a focus on site performance, marketing results, and inventory management.

Digital Marketing:

  • Direct the development and execution of digital marketing campaigns for Girl Scout Merchandise across diverse channels including overseeing paid advertising and email marketing to optimize advertising practices and digital assets, driving awareness, traffic, and conversions while staying updated on digital catalog development techniques.
  • Develop and oversee a comprehensive marketing and promotional calendar for Girl Scout Merchandise; set KPIs and map promotional calendars to sales goals while educating team members on best practices and growth strategies.
  • Analyze campaign performance metrics and optimize campaigns to improve ROI and achieve business objectives.
  • Collaborate with the merchandise development and buying team to coordinate e-commerce efforts with product introductions and promotions
  • Collaborate with cross-functional marketing teams to develop compelling Girl Scout Merchandise content and creative assets that drive awareness, engagement, and conversion.

Team Leadership and Development:

  • Build and lead a high-performing e-commerce and digital marketing team, providing mentorship, guidance, and professional development opportunities.
  • Foster a culture of collaboration, innovation, and accountability within the team.

Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.

REQUIRED COMPETENCIES

Strong people leaders, leading major sub-communities or major initiatives projects that have substantial long-term implication for the organization/movement. Strong fiscal responsibility.

  • In-depth understanding of e-commerce business models and how to drive e-commerce sales through innovative, effective, and cost-efficient marketing/merchandising programs and strategies.
  • Minimum of 10 years e-commerce management experience including a proven ability to deliver sales targets. Lifestyle (multi-category) and multi-channel (DTC and B2B) e-commerce experience preferred.
  • A highly motivated self-starter with a deep understanding of online customers' needs, the product, and the competitive landscape.
  • Deep understanding of e-commerce platforms, digital marketing channels including email marketing and customer targeting practices.
  • Significant experience evaluating and implementing web commerce platforms and technologies.
  • Understanding and experience in the development of effective advertising and marketing assets that complement the e-commerce strategy
  • Must be able to identify, prioritize, and articulate the highest-impact initiatives.
  • Excellent analytical skills with the ability to translate data into actionable insights.
  • Strong financial acumen and proven track record in building and managing an income and expense report.
  • Demonstrated Leadership capabilities (7+ years people management experience) with the ability to inspire and motivate direct reports and cross-functional team
  • Excellent project management skills, including the ability to multi-task projects and prioritize effectively to meet deliverable deadlines.
  • Excellent communicator, able to build strong cross-functional relationships, internally and externally.
  • Ability to effectively convey and embody the brand's vision while upholding its brand equity.
  • Ability to work in an entrepreneurial environment, with competing priorities and limited resources.

REQUIRED TECHNICAL SKILLS 

Office 365 or similar suites

Fluency in PowerPoint or similar presentation software

Fluency in Microsoft Excel or similar software

NetSuite, Hybris or similar E-Commerce platform experience

Email provider experience

Fluency in Google Analytics / GA4

Fluency in Looker or similar data analytics software

REQUIRED EDUCATION AND EXPERIENCE (i.e., degrees, certifications)

Degree or Equivalent Experience:

Bachelor’s degree or relevant experience

Minimum Years of Experience: Ten (10) years prior experience in a senior-level management or staff position with responsibility over multidisciplinary functions

Required Field of Study:

Business, Marketing, Digital Marketing, Omni-channel Marketing or related field required

Salary Range - $96,000 -$175,000

FEATURED BENEFITS:

What We Offer: 

Girl Scouts is powered by people, and we encourage our team members to be their best selves in and out of the office. We place a high priority on flexibility and offer a competitive employee salary and benefits package that includes: 

Paid Time Off: 

GSUSA offers 20+ days of paid time off, 2 floating holidays, as well as 9 workplace holidays, and year-round early closures on Fridays and preceding most holiday weekends. GSUSA staff also enjoy a paid holiday year-end office closure between Christmas and New Year's.

Other Benefits: 

  • Medical and Behavioral Health Coverage 
  • Plan options with individual and family coverage which includes wellness, hospitalization, and fertility assistance. 
  • Both plans include GSUSA partial subsidy of premium costs
  • Dental and vision coverage
  • Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs) including Health, Dependent Care, and Limited FSA for those with Health Savings Accounts 
  • Company-paid life insurance 
  • Flexible work arrangements 
  • 12 weeks of paid parental leave 
  • 401(K) with company match 
  • Sick leave 
  • Short- and Long-Term Disability for salary continuation 
  • Health and Wellness Classes and Activities throughout the year 
  • Access to Employee Engagement Groups 

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

WORK ENVIRONMENT: This job operates in a professional office environment.

POSITION TYPE / EXPECTED HOURS OF WORK: This is a full-time position. Days and hours of work are Monday through Friday with a 35 hour per week schedule. Occasional evening and weekend work may be required as job duties demand.

AAP/EEO Statement: GSUSA is an equal employment opportunity employer.

Travel Requirements

0-10%

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Confirmed 17 hours ago. Posted 16 days ago.

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