Align

More about the role

Align Technology is a global medical device company that pioneered the invisible orthodontics market with the introduction of the Invisalign system in 1999. Today, we develop innovative, technology-rich products such as Invisalign system of clear aligner treatments, the iTero scanner services to help dental professionals achieve the clinical results they expect and deliver effective, cutting-edge dental options to their patients.

Job Title: [Product Manager, Ortho Channel]

Department: [GC Marketing]

Location: [Shanghai]

Job Type: [Full Time]

Job Summary

The candidate is expected to deliver Align topline growth in China by leading product portfolio commercialization, driving providers adoption and educating consumers for Invisalign growth in teenager and younger patients.

Job Description

• Be responsible for product marketing of Invisalign portfolio for teenager and younger patients; act as organization pivot in commercialization planning & execution, marketing asset development & localization, product trainer for both internal & external customers. product adoption tracking & analysis; co-ride with sales team, identify and promote best practices.
• Participate in growth strategy in teenager segments. Formulate customer insights including doctors, patients and parents, identify opportunity from market dynamics, design programs with clear targets and be responsible for delivering & sustaining results.
• Grow KOLs in teenager & Phase I orthodontics and maintain close relationships for smooth cooperation, such as lectures, clinical evidences, consumer educations etc.
• Be the owner of Teen-related promotions, projects, marketing campaigns, design execution plan, work with stakeholders for delivery and improve ROI.
• Drive effective communications with teenagers and parents in collaboration with consumer marketing.
• Regularly report & analyze business performance including sales contribution, potential, product adoption, competition, market dynamics etc. to identify business insights & propose action plan.

Requirements

• 4+ years in marketing roles; proven track record on product marketing; MBA is a plus.
• Extensive marketing skills in healthcare industry and consumer marketing.
• Skillful at project management, event management, communication & presentation.
• Customer focus while as strategic thinking
• Ambitious, strong implementation and result-oriented mindset;
• Good spoken and written Chinese & English.
• A team player.
• Able to travel extensively within China (about 30% of working hours)

Education [Degree or equivalent experience]

• University degree in medicine/marketing/economics. Master or above is a plus
• Sales & Marketing experience in healthcare industry
• Good Excel, PowerPoint and presentation skills;

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