SoFi

Employee Applicant Privacy Notice

Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation fintech company using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The role:

We are seeking an experienced and detail-oriented Lifecycle Operations Specialist-Contractor to join our marketing team. In this role, you will be responsible for developing assets, segmenting audiences, and ensuring the quality of campaigns across multiple marketing communication channels, including email, SMS, mobile push, and in-app messaging. The ideal candidate has a strong focus on campaign execution, exceptional attention to detail, and excellent time management skills. You should also have the ability to understand business needs and objectives to consistently deliver high-quality work on time. Additionally, you will provide stakeholders with campaign performance reports and data-driven recommendations for future campaign optimization.

What you’ll do:

• Build and send six newsletters per week to SoFi's subscriber base.
• Execute data-driven marketing initiatives using a campaign management tool, under the guidance of a Lifecycle Marketing Manager. This includes activities such as audience selection, trigger qualification, suppressions, and segmentation.
• Own the coding/building, approval process, and deployment of lifecycle marketing campaigns.
• Ensure timely delivery of lifecycle campaigns across various marketing channels, such as Email, Push, In-App Messaging, and SMS.
• Implement quality control activities to ensure accurate and complete campaign deployment on a daily basis.
• Generate campaign performance reports using analytical models to share test outcomes, highlight campaign impact, and provide insights for future testing strategies.
• Collaborate with others on the Lifecycle Marketing team and the Content team to understand campaign objectives, data specifications, technical requirements, and provide tactical feedback.

What you’ll need:

• Bachelor's Degree in Business, Finance, Marketing, or a technical field (or equivalent professional experience).
• 2+ years of experience in email marketing, with proficiency in leveraging raw HTML templates.
• Minimum of 6 months of experience using Braze.
• Strong attention to detail and adherence to best practices and QA procedures.
• Ability to work independently with minimal supervision.
• Excellent time management skills.

Nice to have:

• Experience in Finance, FinTech, or other heavily regulated industries.
• Understanding of A/B and multivariate testing standards.
• Knowledge of relational databases, real-time event data, data structures, and querying language (e.g., select, merge, join, group by, etc.).
• Experience working with real-time web and app event data.

Compensation and Benefits

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location. 

To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

The Company hires the best qualified candidate for the job, without regard to protected characteristics.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

New York applicants: Notice of Employee Rights

SoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.

Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.

Internal Employees

If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.