Metrobank

Job Title : Communications Integration Officer

Job Summary :

The jobholder is responsible for end-to-end campaign management & integration via creating, executing and monitoring performance of IMCs for business units that will be assigned to him/her.

A. Campaign Integration

• Orchestrate end-to-end execution of integrated marketing campaigns through various platforms such as digital, traditional, events/activations and other emerging platforms.
• Ensures seamless and timely execution of all collaterals / elements / campaign output. These include (but not limited to): creative collaterals on digital and non-digital media, media / advertising channels, landing pages / owned channels, social media, PR play etc.
• Provides direction for content and creative development in support of marketing and product requirements.
• Ensure cohesiveness and consistency in language and branding across the Digital Products.
• Ensures tracking and fulfillment of communication metrics – awareness / creative performance metrics, acquisition digital sales metrics in close coordination with Media team.
• Tracking and processing of accruals for CEs/Invoices of assigned projects CE / billing

B. Communication Planning

• Work with program managers / product managers to align business objectives and translate into a marketing communication plan
• Helps develop and initiate strategies such as but not limited to communication plans, go-to-market frameworks, content themes, creative strategies that are rooted on consumer insights
• Performs research and investigation to prepare competitive of all credit and prepaid cards on a monthly basis
• Conducts regular checks of newspapers, competitors’ websites and collaterals (e.g. SOA inserts, SOA newsbriefs, newsletters) and updates the competitive monitoring board as necessary

C. Stakeholder Management

• Responsible in leading and collaborating with key stakeholders/internal clients throughout the whole campaign development process
• Manage agencies (digital/events) and creative team to build campaigns & develop communication materials
• Coordinates / secures approvals with internal clients / institutional branding teams

Qualifications :

• Must have a bachelor’s degree from a college/university, preferably a graduate of communications / marketing or business course.
• Experience in creatives, media agency, or other fast-paced industries such as telco/FMCG/ECOMM is a plus
• Marketing Comms or In-house agency experience in banking a plus
• At least 3-5 years of experience working in brand / marcomm or product marketing, advertising agencies, and/or media (digital + non-digital) agency

Other Details :

Rank : Junior Officer

Unit : Consumer Business Sector / Digital Sales and Marketing Services Department

Location : MCC Center, Ayala Avenue Makati City