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Overview

Hands on keyword plan, manage, execute and optimize performance marketing campaigns across European markets with primary focus on Amazon marketing services, Citrus & Criteo ads. This role will be responsible for working closely with the eComm commercial leads in each of the markets to understand objectives, priority products and budgets in order to launch campaigns that deliver results. 

Responsibilities

Campaign planning:

Partner with commercial teams to understand objectives, challenges, priorities and budgets

Conduct forecasting for annual and monthly budgets

Ensure deployment of best practices in all performance and on-platform search campaigns across markets

Proactively seek out new opportunities and make recommendations to grow eCommerce performance campaigns via new ad groups, ad copy testing, landing page optimizations, and keyword expansion

Manage test & learn agenda to identify new opportunities, ensuring clear goals against key marketing activities & knowledge share

Campaign execution:

Manage eComm performance campaigns across multiple retailer platforms/markets and Pepsico brands

Keyword Research and Ad Copy Development

Manage and maintain campaign budgets or spend summaries

Track and analyze campaign data to achieve business goals

Optimize and Manage campaigns for achievement of KPIs, budgets and deadlines

Lift & shift learnings across markets while planning and delivering the marketing strategies

Reporting and optimization:

Present the results to internal stake holders, proactively work with cross-functional teams to build and deliver reporting solutions

Liaise with cross functional teams (Sales, Business units) to build in-depth knowledge of business objectives and product mix to identify growth opportunities on search

Work closely with analytics and data science teams to discover, test data driven ways to optimize performance

Stay up to date with developments in performance marketing and the competitive landscape

Qualifications

Campaign planning:

Partner with commercial teams to understand objectives, challenges, priorities and budgets

Conduct forecasting for annual and monthly budgets

Ensure deployment of best practices in all performance and on-platform search campaigns across markets

Proactively seek out new opportunities and make recommendations to grow eCommerce performance campaigns via new ad groups, ad copy testing, landing page optimizations, and keyword expansion

Manage test & learn agenda to identify new opportunities, ensuring clear goals against key marketing activities & knowledge share

Campaign execution:

Manage eComm performance campaigns across multiple retailer platforms/markets and Pepsico brands

Keyword Research and Ad Copy Development

Manage and maintain campaign budgets or spend summaries

Track and analyze campaign data to achieve business goals

Optimize and Manage campaigns for achievement of KPIs, budgets and deadlines

Lift & shift learnings across markets while planning and delivering the marketing strategies

Reporting and optimization:

Present the results to internal stake holders, proactively work with cross-functional teams to build and deliver reporting solutions

Liaise with cross functional teams (Sales, Business units) to build in-depth knowledge of business objectives and product mix to identify growth opportunities on search

Work closely with analytics and data science teams to discover, test data driven ways to optimize performance

Stay up to date with developments in performance marketing and the competitive landscape

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Confirmed 20 hours ago. Posted 13 days ago.

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