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Overview

The Senior Manager Business Marketing Europe, is the local marketing expert and owns the European category business plans. Ensures delivery on the set category Business targets in the year and long term Ambitions as laid down in the 3yr plan. Builds the 4P Marketing Strategy (in cooperation with ‘up-stream’ product-management and commercial triangle) and is responsible for the execution together with the Commercial triangle and functions. Identifies Growth opportunities (in existing markets and channels within Europe) and translates them into compelling Growth strategies to execution in close cooperation with the commercial team and functions. Ensures in close cooperation with the Upstream Product Marketing team, propositions are relevant and winning for the local market(s) and is instrumental in the delivery on our growth ambitions.

In this role you are a member of the European Management Team and represent the European downstream function both locally and internationally. You collaborate with 1 other business marketing manager and other key supporting functions (eg. marcom, shopper trade marketing, demand planning and sales).

Responsibilities

  • Creates the European BISSELL marketing plan based on Business/Market Plan consolidation of the different sub-categories by market, with clear priorities of Where to Play & How to Win
  • Aligns with cross-functions on the initiatives and enablers of the marketing plan (eg. Shopper marketing, Integrated Performance Marketing, Product Marketing, Sales)
  • Manages 4P strategy for all (sub) categories on European level as well as his/her own key markets and translates this together with the commercial triangle into execution plans.
  • Drives the (sub)-category NPD launch critical path and Activation calendar for overall Europe and his/her own key markets, ensuring sustainable delivery on Growth objectives
  • Responsible to define the promotional plan as part of the marketing activation plan, understanding the ratio of promo-rate vs P&L
  • Portfolio management, including sku optimization, PLC and competition analysis
  • Closely monitors the EU market share development and acts upon trends with high sense of ownership and urgency – performance analysis and proposes actions for improvements
  • Works seamlessly with the International Product Marketing team to ensure the roadmap delivers on local market needs and supports the Growth Ambitions and targets
  • Is the first point of contact for the sub-categories in the European commercial organization
  • Ensures product Launches and deliverables are delivered in time and in full for European markets to support a perfect launch
  • Drives together with end2end commercial and functional stakeholders, operational excellence for European markets to ensure delivery on growth ambitions, address R&R detractors
  • Improves the Consumer Experience through R&R analytics in partnership with cross functions
  • Improves profitability across the lines of the P&L of the different categories
  • Responsible for defining and implementing pricing strategies for the BISSELL sub-categories that maximize financial objectives as well as optimizing competitive position in the marketing place
  • Seamlessly cooperates with the International Product Marketing Team, who is responsible for International Portfolio strategy and long-term product portfolio and innovation roadmap
  • Ensures through providing fact-based insights on market needs and (financial) opportunities the portfolio and roadmap (incl. R&R) is tailored to local market needs and supporting our Targets and Growth ambitions
  • Drives strategic marketing projects & quality improvement on BISSELL European level with local commercial teams and functional representatives, eg. category vision, problem solving, daily management
  • Supports the BISSELL Commercial Leader and GM for high quality input for annual and quarterly business planning, such as Plan, Financial updates, 3yr Planning, etc.
  • KPI’s; GM%, R&R, Value market share %

Qualifications

What you bring to the table

  • Master’s degree with >15 years of professional experience, specialized in downstream marketing capabilities
  • Able to understand how to translate consumer and market needs into marketing mix development and drives the go-to-market strategy setting
  • Strong Analytical capabilities and curiosity. Commercial and Business Savvy, able to think conceptual and strategic, while hands-on executor
  • Strong influential skills and able to rally an end2end organization behind your Sub-category ambitions
  • Change leadership/management, Impacting and Inspiring Communicator, Interpersonal/collaborative skills across markets, functions & cultures
  • Servant People Leader and Coach
  • Experience in international fast-paced and hands-on environments
  • Experience in projects ownership and driving the full product execution, co-working with crossfunctional, multi-cultural teams (MI, Supply, Marcom, the Commercial Triangle, Finance, Legal, etc.)
  • Demonstrated experience and skills in Performance measurement, Marketing Mix Optimization
  • Seniority to drive projects and a business independently
  • FMCG and / or Consumer Goods experience
  • Fluent in English, French a great to have

BISSELL Skill Set

  • Management of team of high performing specialists
  • Management of projects within budget and on time
  • Strong problem-solving skills
  • Proactive approach to seeking out and sharing information
  • Oral and written communication with impact
  • Ability to organize and prioritize multiple dynamic tasks
  • Passion for excellence and continuous improvement
  • Positive attitude and the ability to build good working relationships with others, both internal and externally

What will BISSELL bring to the table

Beyond a competitive salary, bonus and excellent pension plan, working at BISSELL brings many other benefits and opportunities: an awesome and diverse team that collaborates to change the game; a work environment that offers rooms for fun, inspiration and innovation.

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Confirmed 16 hours ago. Posted 30+ days ago.

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