GSD&M

Requisition Number

24-4018

Location

GSD&M Austin Office

Requirements

REQUIRED SKILLS: 

• Ability to manage the lifecycle of campaign tracking from tag creation to vendor implementation, quality assurance testing, platform integrations and campaign reporting
• 4 years of experience in digital ad operations; retail and eCommerce experience preferred
• Proven performance in day-to-day management of display, social, mobile, streaming video, audio, rich media and custom ad trafficking and reporting
• Exceptional technical command of Google Marketing Platform including Campaign Manager 360, Search Ads 360, DoubleClick Video 360, Google Analytics 360 and Google Tag Manager
• Expert understanding of cross platform digital advertising workflows, metrics and terminology
• Preferred experience with business intelligence and visualization platforms such as datorama or Google Data studio and principles of ETL processes
• Advanced Microsoft Excel proficiency including pivot tables, vlookup and custom formulas
• Up to date with industry trends for conversion & eCommerce tracking, programmatic buying, site analytics, CRM/CDPs, retargeting/ lookalike modeling, viewability & verification technology providers 
• Highly organized, extremely detail-oriented, and able to multitask and prioritize in a fast-paced, deadline-driven environment 
• Ability to recommend and adhere to best practices for implementing tracking tags for various digital formats including dynamic creative, VAST, audio and nonstandard media formats
• Experience working with social platforms and other walled gardens custom configurations including Facebook/Instagram, LinkedIn, Snap Ads, Pinterest, YouTube and SEM platforms 
• Basic understanding of HTML, Javascript, debugging tools, regular expressions, website data layers, landing page URL macros and reporting APIs, as they relate to ad operations implementation and QA techniques
• Strong technical aptitude & adaptability in preparation for privacy centric tracking technologies 
• High level of comfort and experience working with all levels of professionals both internally and externally; effective in communicating technical concepts to non-technical stakeholders and clients

Reports to the Director of AdOps and Reporting

External Description

Department: Consumer Engagement Group / Media

Reports to: Associate Director Ad Ops

Supervisory Responsibilities: Yes

FLSA Status: Exempt

Location: Austin

Ad Operations Supervisor

The Ad Operations Supervisor [or Sr. Manager] will oversee and execute workflows to deliver, track, target and report on the pace and performance of digital media campaigns. 

KEY RESPONSIBILITIES: 

• Ownership of trafficking processes and documentation, adherence to naming conventions, quality assurance, pacing reports and actualized cost reporting using vendor data streams
• Trafficks details of digital buys into ad server including media packages, placements, rates, flight dates, and cost structures to ladder up to campaign KPIs
• Uploads creative files, manages creative assignments, scheduling, A/B test rotations, dynamic creative targeting keys, landing page URLs and rich media extensions; bulk upload experience preferred
• Effectively communicates with vendors and internal teams in tag distribution, then QAs to ensure delivery is accurately reflected in client reporting
• Provides ongoing quality assurance and pacing oversight of active media campaigns
• Works with 3rd party analytics vendors such as Kantar or Nielsen, to implement and QA event tags or pixels for brand safety, viewability or brand studies
• Implements ad server, DSP, social and search platform partner pixels in tag management systems such as Google Tag manager, to track website behavior following ad exposure
• Advises clients & internal teams on strategies for performance evaluation, KPI metrics, and executes implementation of recommended technology to accurately reflect delivery and performance in reporting 
• Maintains a high level of curiosity and exploration of new cookieless tracking technologies, automated creative versioning platforms, brand study techniques, advanced TV and ACR technology providers
• Provides strategic campaign structure recommendations to help articulate and translate the impact of media investments and proactively addresses areas where improvement is needed
• Acts as a hub of information & interconnectivity for digital planning and investment teams 
• Tracks billing discrepancies and manages connection of the ad server with automated billing reconciliation system, MediaOcean Prisma
• Effectively communicates as the subject matter expert on AdOps technologies and present to internal and external teams