Publicis Groupe

Company Description

Publicis media, a part of the Publicis Groupe, is a full service Media agency. We have been providing quality Digital & Media Mandates across industries & clients in the field of Search Engine Marketing, Social Media Marketing, Online Reputation Management services , Media Mandates I TV, Print, Radio Out of Home across the globe. With the help of our experience, constant research in technologies that drive the internet today and an eye for perfection, we ensure you have maximum visibility online and help you seamlessly integrate internet marketing into the overall marketing strategy of your organization. The fact that we offer almost all services that fall under the umbrella term gives us a holistic view of what helps businesses online & offline. We have evolved our strategies over time and we understand that that generating meaningful sales leads from the internet, mobile, TV, Print, Radio, Out of Home , involves seamless interworking of various avenues of marketing. This integrated approach marketing helps our clients business ranking higher, generate more sales by advertising on popular platforms.

Job Description

• Developed strong working relationships with your internal stakeholders.
• Work with the team to deliver accurate on-time campaign trafficking and QA.
• Contribute ideas towards which Ad Operations processes can be improved.
• Developed a good grasp of how the various teams within the agency interact to produce best in class digital work.
• Gain an understanding of Publicis media scope of work across our major accounts.
• Through knowledge and delegation, effectively improve the efficiency and accuracy
• Fully own higher level troubleshooting tasks and provide recommended solutions.
• Provide stakeholders with professional, relevant and timely information.
• Actively leverage technology to deliver efficiencies.
• Ensure that Ad Ops best practice and frameworks are adhered to, and demonstrate continued evolution
• Understand Ad Ops and Tech within the wider marketing mix and its strategic importance throughout the customer journey
• Ensure that web analytics, behavioural targeting, ad verification and brand measurement tags are implemented correctly to deliver on PUBLICISMEDIA goals in the wider measurement of digital advertising campaigns
• Support the team in querying trafficking requests that are unclear or incorrect, and presenting information effectively either via call or email when asking or responding to queries
• Implement and thoroughly test publisher and 3rdparty pixels
• Liaise with the relevant creative agencies to ensure that all creative meets requirements and is ready to be effectively executed, with a focus on any dynamic creative approach
• Analyse and develop tracking on the clients’ websites to ensure effective user and conversion measurement takes place from ad to site
• Communicate effectively with internal and external teams to ensure all conventions and processes are accurately followed
• Develop a good working relationship with the Technology and Data teams and be adaptable to support other clients work where required
• Build a relationship with the ad-server client team to troubleshoot and improve the technology where possible
• Develop relationships with our Connected Execution team and internal account teams
• Understand and demonstrate collaborative team work
• Work with the Analytics team to ensure that all relevant information is being captured and included within our Data Dashboards
• Actively leverage technology to deliver efficiencies and provide internal teams with relevant and timely information

Qualifications

• Relevant experience in Ad Ops or trafficking experience in a similar role
• Excellent knowledge of digital technology marketplace, for either agency, media owner or ad tech background
• In depth experience of trafficking and campaign management
• Ability to develop relationships with internal teams
• Strong problem solver and able to quickly identify potential issues and build workable solutions
• Self-starter with a ‘can do’ attitude; Excellent attention to detail
• Effectively manage and prioritise workload
• Working knowledge of languages such as HTML and JavaScript

Additional Information

Publicis Groupe Commitment to Diversity & Equity Policy:

Publicis Groupe is deeply committed to diversity and inclusion in spirit and in action at every level of the organization. It reflects our core values and embodies our purpose of building a great company enabling human potential. We have a deep-rooted appreciation for how diversity of thought drives innovation, and we ground that value in a culture of collaboration and connected thinking. 

• Diversity & inclusion are business imperatives on which Publicis Groupe will not negotiate. While fostering a work environment that is inclusive of all talent is a collective responsibility, it is leadership’s job to nurture the career aspirations and goals of all our talent. Promoting gender equality starts at the top and the Groupe will not tolerate anyone speaking for our organization who does not value the importance of inclusion. Publicis Groupe works very hard to champion diversity and will continue to insist that each agency’s leadership be champions of both diversity and inclusion.
• Our Core values “ VIVA LA DIFFERENC’E is based on the very aspect of celebrating differences 
• Our strategy focuses on bringing together teams with diverse perspectives, disciplines, and experiences, because diversity of thought best serves our clients and their customers who they aspire to impact

Equal Employment Commitment:

1. We provide equal opportunities to all our employees and to all eligible applicants for employment in our company. We do not unfairly discriminate on any ground, including race, caste, religion, color, ancestry, marital status, gender, sexual orientation, age, nationality, ethnic origin, disability or any other category protected by applicable law.
2. When recruiting, developing and promoting our employees, our decisions will be based solely on performance, merit, competence and potential.
3. We shall have fair, transparent and clear employee policies which promote diversity and equality, in accordance with applicable law and other provisions of this Code. These policies shall provide for clear terms of employment, training, development and performance management.