Fluke

Job Overview

1. Develop and execute the Product Marketing Strategy for Fluke Calibration Product line in Electrical, Temperature and Pressure.
2. Provide technical and product support to assist end users and channel partners.
3. Build working relationships with stakeholders internal/external to manage the delivery of the product.
4. Manage the new product introduction (incl. PR) and follow up process.
5. Manage product regulatory requirements.
6. Identify growth opportunities for commercial effort. Will be responsible to design and execute marketing projects for complete product lines or in support of sales functions.

Primary Responsibilities

1. Demand creation identify opportunities to enhance existing product lines. Identify growth opportunities in the market & design/support commercial operation to go to related market/customers.
2. Perform market research and analysis activities such as competitor analyses, sales forecasts, new market trends, etc., in support of proposed marketing programs and new product introductions. Maintain databases of information pertaining to assigned product.
3. Coordinate/initiate business relationships with third parties, joint marketing partners and other industry participants.
4. Provides support through demo instruction and tool development, functional demonstrations, and telephone consultation. Execute product promotion plans and product introduction programs. Plan and participate in seminars, trade shows and other special marketing events or campaigns.
5. Drives Voice of Customer activities to assure strong positioning and product line growth. Assess customer experience and process technical support data collaboratively with development, product planning, sales and other internal personnel.
6. Provide technical support to the field sales force; respond to their technical and application questions and provide competitive and appropriate product information, and produce reports and technical data on competitive products, as well as our own products’ performance. Develop and conduct product training to field sales force and others as needed.
7. Develop regional value selling documents for key products taking local competitive situation into consideration.
8. Actively explore new methodology to leverage on digital platform to maximize market reach and growth in the region.
9. Develop product go-to-market programs to achieve overall revenue targets and market share goals.
10. Develop New Product launch plan.
11. Typically requires a minimum of six years of calibration experience in commercial capacity.
12. Graduate degree in Engineering (Major in Electrical and Mechanical (temperature and pressure).
13. In-depth knowledge of company electrical products, Test & Measurement applications and manufacturing capabilities (or related industrial field)
14. Knowledge of marketing management, new product planning and sales forecast principles, methods, and practices.
15. Excellent communication skills and presentation skills.
16. Proven analytical capabilities to enable competitive assessment, market research, strategic planning.
17. Able to travel oversea for business dealing.

Fortive Corporation Overview

Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.

We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact. 

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference. 

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone. 

At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating. 

Fortive: For you, for us, for growth. 

Ready to move your career forward? Find out more at careers.fortive.com.

Fluke Corporation is the world leader in the manufacture, distribution and service of electronic test tools and software. We are a dynamic market leader with sound financial health. Fluke has achieved the number one or number two position in every market in which it competes. The Fluke brand has a reputation for portability, ruggedness, safety, ease of use and rigid standards of quality.

A wholly owned subsidiary of Fortive Corporation (www.Fortive.com), Fluke is a multi-national corporation headquartered in the greater Seattle area. We offer an entrepreneurial environment that is team-centered, customer-driven, quality-focused, and growth-oriented. It is driven by the phenomenally successful Fortive Business System.

Working at Fluke gives you access to a robust career development process and challenging, “stretch” opportunities.