Publicis Groupe

Company Description

Leo Burnett Worldwide is one of the leading agencies under the Publicis Group Worldwide, the 4th largest communications group globally. 

Leo Burnett Worldwide was founded in Chicago in 1935, and now is one of the world's largest agency networks with 98 offices in 84 countries and more than 10,000 employees worldwide.

The Leo Burnett Group Thailand was established in 1965 with 55 years of success as one of the icons of the advertising industry in Thailand with countless proven records on creative performance as well as business achievements. 

Over 170 professionals are working across multiple Holistic Communication Solution disciplines that provide creative solutions for all business problems. 

Job Description

Business Management :

• Think and act as client’s business partner working hands in hands with client on building marketing and communication strategy to drive client’s business forward
• Expert on clients’ business and be the clear leader on the business with the clients and within the agency
• Client liaison to develop a strong understanding of client’s business, brand, requirements and objectives

Creativity :

• Capable of turning a strategic approach into a creative solution
• Profound understanding on human insights (targeted consumers)
• Creating ideas that can be used across various platforms to support campaigns
• Develop big idea and impactful execution
• Create insightful communication with synergy that successfully reach business objectives
• Commit to the 7+ target
• Try the best to achieve the best creative work in all jobs
• Supervise the production process for the best quality of the finished work
• Give appropriate level of attention to details throughout the process
• Provide strategic and constructive judgment on creativity
• Perform persuasive selling

Strategic Driver :

• View strategic goals in a broader business context
• Strong presentation and selling skill

Internal Management :

• Ensure collaboration among all agency departments; foster great teamwork
• Inspire team members to be expressive and innovative in ideas
• Commitment to deliver creative solutions
• Ability to align team members behind these solutions
• Skillfully motivate team members to be able to contribute at their best
• Encourage open, ongoing internal communication
• Strategically and effectively lead the pitch for the best work within the given timing
• Efficiently manage to work within timetable and budget
• Anticipate any problems might occur throughout the process and collaborate with others to find solutions
• Stay on top of business and client concerns to head off issues early with strategic and practical solutions
• Managing internal resources to ensure the quality and timing of work development

Revenue Generator :

• Understand the agency’s financial and accounting system

Appraising and Coaching :

• Give clear expectation on job output & behaviors
• Understands interests, weaknesses, strengths, and needs of subordinates
• Set the clear reward & punishment system for all staffs
• Stars to be identified with each individual’s aligned career planning and coaching plan
• Set up the succession plan and identify the successor
• Evaluate and appraise subordinates
• Feedback session with the identified stars by monthly
• Arrange trainings for the team members
• Professional Skills :
• Fluent in agency process, including job routing and traffic procedures, to ensure quality control at all stages of the project
• Be innovative and always stay alert on consumer trend and market trend
• Proven ability to think strategically, and the ability to teach others to think strategically
• Must possess exceptional oral and written communication skill (both Thai and English), presentation skills and client relationship building skills.

Qualifications

Skills :

• Negotiation skill
• Leadership skill
• Advanced Presentation skill
• Coaching skills
• Idea Generating skill

Knowledge :

• Marketing & Marketing Communication
• Media
• Digital Marketing
• Consumer Journey