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Overview

The Marketing Director, Field and Focus Markets is responsible for regional and store level marketing strategy, performance, and delivery against business goals. The position conducts ongoing business reviews to identify areas of opportunity and monitors Sprouts store performance using financial, operations, customer service data. This Director role provides inspirational leadership by instilling the highest standards, delivering results, and achieving key performance objectives. They are accountable for leading, coaching and guiding a team of regional marketing managers. This position will be traveling up to twice per month. 

Overview of Responsibilities

  • Works directly with marketing and business leadership to set monthly, quarterly, and annual goals for regional and store sales and traffic.
  • Manages regional marketing budget and collaborates with Finance to ensure pacing, delivery and invoicing process is adhered.
  • Plays a critical role in driving Sprouts’ marketing goals and objectives to grow in-store and e-commerce business.
  • Develops a detailed marketing plan that supports regional strategy and addresses challenges, tactics may include in-store events, digital media, traditional media, PR, community outreach, social and creative.
  • Leads ongoing business reviews and store performance analysis to identify areas of opportunities.
  • Owns the strategy, communication, and delivery of all marketing and media assets for store openings and store renovations.
  • Analyzes marketing, operational, and financial reports to determine the store’s results and performance trends.
  • Actively makes recommendations for continuous improvement; presents findings to key stakeholders and leaders.
  • Effectively manages a team of marketers, guiding and coaching, communicating priorities, an outlining deliverable, and due dates.
  • Manages multiple outside agencies and serves as a lead point of contact to ensure quality and value of spending in all marketing areas are earning a return on investment.
  • Leads change efforts and accountability for the team.
  • Demonstrates an acute understanding of the competitive market space and can develop plans to differentiate and tailor Sprouts’ offerings for unique audiences.

#LI-CS1

Qualifications

  • Bachelor’s degree required, 8+ years of regional or field marketing experience.
  • Ability to travel up to 50% of the time. 
  • Understands both traditional and digital marketing channels including video, audio, ooh, search, social and display.
  • Experience with field marketing and leading local or regional business efforts.
  • Experience in building and leading strong agency relationships, providing priorities and clear communication to yield positive outcomes.
  • Ability to condense complex ideas into comprehensible pieces, think critically, analyze performance and opportunities, and find solutions.
  • Excellent verbal and written communication skills, with the ability to present recommendations and data-driven insights to stakeholders at all levels.
  • Proficiency in using data analytics tools to track and measure campaign performance (ie., Google Analytics, social media analytics, etc.).

Benefits

In addition to a rewarding career, Sprouts offers a comprehensive program to help support you and your family. These programs include:

  • Competitive pay
  • Sick time plan that you can use to support you or your immediate families health
  • Vacation accrual plan
  • Opportunities for career growth
  • 15% discount for you and one other family member in your household on all purchases made at Sprouts
  • Flexible schedules
  • Employee Assistance Program (EAP)
  • 401(K) Retirement savings plan with a generous company match
  • Company paid life insurance
  • Contests and appreciation events throughout the year full of prizes, food and fun!

Eligibility requirements may apply for the following benefits:

  • Bonus based on company and/or individual performance
  • Affordable benefit coverage, including medical, dental and vision
  • Health Savings Account with company match
  • Pre-tax Flexible Spending Accounts for healthcare and dependent care
  • Company paid short-term disability coverage
  • Paid parental leave for both mothers and fathers
  • Paid holidays

Get Paid Every Day!

Sprouts Farmers Market offers DailyPay - if you’re hired as an eligible employee, you’ll be able to transfer the money you’ve already earned at no extra cost, and get it the next business day, for free. We offer DailyPay so you don’t have to wait for payday to access the money you’ve already worked for. With DailyPay, you can see how much you’ve made every day and you can transfer your money any time before payday.

You can learn more by visiting https://www.dailypay.com/partners/sprouts-farmers-market/.

Why Sprouts

Grow with us!

If you have a passion for inspiring people and a flair for fresh food, consider applying for a job at Sprouts! With a focus on customer service, our neighborhood grocery stores offer high-quality, farm fresh produce, natural meats, plenty of scoop-your-own bulk goods and much more in a fun, friendly, old-fashioned farmer’s market setting. Come grow your career in healthy living with a fast-paced, rapidly growing company and teams that pride themselves on empowering others along their journey.

The above statements are intended to describe the general nature and level of the work being performed by people assigned to this work. This is not an exhaustive list of all duties, responsibilities, and requirements. Sprouts’ management reserves the right to amend and change duties, responsibilities, and requirements to meet business and organizational needs as necessary.

Sprouts will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Chance in Hiring Ordinance.

California Residents: We collect information in accordance with California law, please see here for more information.

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Confirmed 15 hours ago. Posted 30+ days ago.

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