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Cluster Director of Conferences and Events - Sales & Marketing - InterContinental Hotels Group® Dubai Festival City

InterContinental Hotels Group

Do you see yourself as an Cluster Director of Conferences and Events in Sales & Marketing for InterContinental Hotels Group® Dubai Festival City? 

What's your passion? Whether you're into triathlon, exploring new restaurants or dancing the tango, at IHG we're interested in you. We love people who apply the same amount of passion and precision to their jobs as they do to their hobbies. Imagine working for a company that gives you Room to be yourself. Our commitment to our people is to deliver room to have a great start, to learn and grow, to perform, to be recognized and rewarded, to be involved and to take the initiative and lead.

The InterContinental Hotels Group® properties in Dubai Festival City consist of four hotel brands. These include the luxury brand InterContinental, the superior upscale Crowne Plaza, the lavish long-stay InterContinental Residence Suites and the vibrant mid-scale Holiday Inn & Suites. In addition to over 1000+ bedrooms, the four properties boast a selection of high quality restaurants and bars, an impressive 3,800 square meter Event Centre across two levels, the 5,000 square meters Festival Arena by InterContinental, the luxurious Spa InterContinental, state-of-the-art gymnasium and swimming pool facilities. We are looking for people who are friendly, welcoming and full of life to people to join over 1100 colleagues who are always finding ways to make every guests experience an enjoyable one. We value the passion and enthusiasm of our colleagues, and encourage you to share your passion when you work with us. 

As Cluster Director of Conferences and Events you’ll manage all activities within the event sales department including business development, events planning, events administration and management of the event sales team.

Your day- to -day

  • Assist in the preparation of the Annual Revenue Plan in conjunction with ADOSM, Director of Revenue and Executive Committee, Sales and Marketing Budgets and forecasts. 
  • Produces, implements, and monitors action plans to ensure Revenue Plan objectives are achieved.
  • Works closely with the Sales & Marketing team in strategic planning and analysis to continually improve the Events department profitability.
  • Adopts full responsibility for the total revenue generation and yield maximization for the Events department whilst actively developing new business opportunities for the department.
  • Updating catering manuals & collateral 
  • Focus on developing the multi-faceted UAE C&I market – both international incentive groups and local market
  • Work closely with the operational team in Food & Beverage to ensure cohesion and clear communication, attend all relevant meetings and drive “sharp” event execution.
  • Work closely with the Executive Chef, Executive Events Sous Chef & the Events Services Manager to create menus and unique products to service all Events activities.
  • Create new theme events working with operations team and ensuring both product & service high standards are met through the operational team.
  • Maintain a perpetual analysis of all key accounts in Dubai for Events
  • Analyses current and potential markets/trends, coordinates all activities to maintain and increase revenue through added business volume and increased rate.
  • Conducts marketing surveys on current & new product concepts.
  • Creates and implements special programs to achieve greater productivity through:
  • Increasing average rate
  • Increasing occupancy
  • Increasing business volume during difficult periods
  • Increasing local food and beverage banqueting sales
  • Coordinates all promotional and printing material needs with the marketing department by planning & overseeing the department’s advertising & promotional activities including print, electronic & direct email outlets.
  • Provides direction on and conducts market research.
  • Monitors competitor activities regularly.
  • Promotes business for other InterContinental Hotels within the region. Interacts with worldwide regional sales offices with particular attention to local office.
  • Directs all sales activities for Business Development Managers to ensure they meet the goals.
  • Conducts weekly reviews of sales personnel activity to ensure targets and sales objectives are being met.
  • Produces monthly department reports and forecasts.
  • Meets with guests from major producers/organizers of big events staying in the hotel to ensure customer satisfaction.
  • Attends major sales/PR related functions within the hotel.
  • Oversees the selling and servicing of group (rooms) business.
  • Oversees the selling and servicing of banquet and catering business.
  • Involved in all Delphi system interface, monitoring and enforcing the correct & proper use of this system to “seal deals.” 

Human Resource Responsibilities

  • Works with the Human Resource Manager to ensure the departmental performance of staff is productive. Duties include:
  • Plans for future staffing needs. 
  • Recruits in line with company guidelines 
  • Prepares detailed induction programs for new staff.
  • Maintains a comprehensive, current, and guest focused set of departmental standards and procedures and oversees their implementation.
  • Ensures training needs analysis of sales staff is carried out and training programs are designed and implemented to meet needs.
  • Conducts probation and formal performance appraisal in line with company guidelines.
  • Maintains up to date staff records and approves leave requests etc.
  • Coaches, counsels and disciplines staff, providing constructive feedback to enhance performance.
  • Regularly communicates with staff and maintains good relations.

Financial Responsibilities

  • Works with the Finance and Business Support Manager in the preparation and management of the department’s budget. 

Duties include:

  • Assist in the preparation of the annual budget.
  • Monitor, analyze and report variations from the budget.
  • Manages the Department’s expenses. 
  • Makes pricing decisions – develop & recommend pricing strategy for the department which will result in the greatest market share and return which is regularly updated.
  • Participates in forecasting, budgeting & planning.

Occupational Health and Safety Responsibilities

  • Demonstrate Awareness of OH&S policies and procedures and ensure all procedures are conducted safely and within OH&S guidelines and ensure your direct reports do the same.
  • Be aware of the duty of care and adhere to occupational, health and safety legislation, policies and procedures.
  • Be familiar with property safety, first aid and fire and emergency procedures and operate equipment safely and sensibly.
  • Initiate action to correct a hazardous situation and notify supervisors of potential dangers.
  • Log security incidents and accidents in accordance with hotel requirements

What we need from you

  • Bachelor’s degree or equivalent international degree in Marketing, Business or Commerce
  • Minimum 4/5 years of relevant experience in a Leading five-star hotels as a Director of Events 
  • Demonstrated team leadership.
  • Charismatic leader who can inspire, motivate, and discipline a sale team.
  • Excellent communication skills across all mediums – presentation, telephone, correspondence, face to face etc. in English and preferably a 2nd language 
  • Strong interpersonal skills to develop and foster beneficial relationships.
  • Ambitious and eager to learn, grow and further develop own career.
  • High level of common sense and high skill of problem solving and decision making

What we offer?

In return we'll give you a competitive financial and benefits package including accommodation, transportation, uniform, free meals on duty, hotel discounts worldwide, training and the chance to work with a great team of people. Most importantly, we'll give you the room to be yourself.

At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?

As the world’s first and most global luxury hotel brand, InterContinental Hotels & Resorts has pioneered international travel since the 1940s, we are passionate about sharing our renowned international know-how and cultural wisdom in truly impressive surroundings. We all take great pride in being genuine ambassadors of the InterContinental®️ brand and to be part of the brand you will have a thirst for travel, passion for culture and appreciation for diversity. We create inspiring experiences for those seeking a richer perspective on the world. If you’d like to embrace a world of opportunities, we’d like to welcome you to the world’s most international luxury hotel brand. Let’s Go Further Together.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.

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Confirmed 4 hours ago. Posted 24 days ago.

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