Director, Monetization Product Marketing (Head of Direct Response)

Facebook

Director, Monetization Product Marketing (Head of Direct Response)

(Menlo Park, CA)
Facebook's mission is to give people the power to share, and make the world more open and connected. Through our growing family of apps and services, we're building a different kind of company that helps billions of people around the world connect and share what matters most to them. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to make the world more open and accessible. Connecting the world takes every one of us—and we're just getting started.
At Facebook, we make advertising meaningful for everyone: for people, and for the 5 million businesses who use our platform to connect with people across the Facebook family of apps. One of our biggest focus areas and largest opportunities is building advertising solutions for Direct Response marketers – to drive high lifetime value customer acquisition, drive product sales at scale, and drive sales across channels including offline and stores. Our strategy must serve all Direct Response advertisers, from the largest multinational companies to the smallest merchants, globally. We're looking for a leader who can guide the product and marketing strategy of our Direct Response solutions. This leader will support a team of Product Marketing Managers, and work closely with cross-functional partners in the product, engineering, design, marketing communications and sales teams. This role is internal and external-facing: You and your team will influence the products we build based on customer needs, and take them to market through our sales and marketing channels. This is a full-time position based at our headquarters in Menlo Park.
Responsibilities
  • Develop and manage a world-class product marketing organization. Mentor leaders across the organization and recruit, hire and train new managers.
  • Develop and execute the vision and strategy required to drive incremental growth for our Direct Response business and product portfolio.
  • Serve as the voice of our Direct Response strategy to senior leadership.
  • Work with cross-functional partners in product, engineering, design, research, and analytics to align on product priorities and goals.
  • Evangelize the strategy and products through public speaking and collaboration with our Communications and Marketing teams.
Minimum Qualifications
  • 15+ years experience in technology, internet, digital marketing, product management, and/or strategy consulting
  • Experience building and leading a global organization
  • Demonstrated experience involving product strategy and product marketing
  • Experience partnering with and influencing senior sales leadership, Product Management and other internal teams
  • Experience launching technology products with global scale
  • Analytical and problem-solving skills
  • BS/BA
Preferred Qualifications
  • MBA
Apply
Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com or you may call us at 1+650-308-7837.
Read Full DescriptionHide Full Description
Confirmed 19 hours ago. Posted 30+ days ago.

Discover Similar Jobs

Suggested Articles