Marketing Manager (ADF & Smashbox & Glam Glow)

Estée Lauder Companies

Company Type
Responsibilities
Workhours

Brand

Aramis and Designer Fragrances

Job

Marketing

Primary Location

Europe, Middle East, Africa-TR-34-Istanbul ELCA KOZMETIK MERKEZ OFIS

Schedule

Full-time

Shift

1st (Day) Shift

Travel

No

Job Type

Standard

Description

  1. Ensures Customer and Market Growth
    Develops marketing plan for Brand
  • Works with Brand manager to develop marketing and sales objectives (including sales volume and profit forecasts), plans and budgets
  • Considers global Brand objectives and offerings, marketing guidelines, cost of goods/pricing objectives, manufacturing feasibility, and local market/competitive trends to:
  • Formulate marketing and sales objectives 
  • Make product selection, assortment and pricing decisions 
  • Makes decisions on promotional items (including collateral) and creative concepts
  • Plan and develop programs
  • Develop marketing and media plans and calendars
  • Shares findings on market trends (customers, prices, products and competition) with Brand manager to identify market-specific needs in terms of product, promotions, and creative concepts, especially when they deviate from global guidelines and offerings
  • Assists in determining discontinuations and price increase recommendations for existing products and price for new products
  • Develops forecasts for products and promotional materials and shares with Brand manager
  • Assists in the development of fiscal year budgets. Presents the marketing budget to Brand manager, reviews and revises.
  • Builds relationships with business partners and key customers; makes recommendations to Brand manager on yearly targets, as well as on counter/store site selection and supports Brand manager in negotiations with business partners
  • Spearheads all procedures, forms, analysis, and reports critical to the execution of marketing plans
  • Provides programs to consumer groups as required, such as corporate services, community organizations, and professional trade associations

    Spearheads marketing research and analysis
  • Analyzes the business, evaluates competitive challenges, and identifies opportunities for growth
  • Monitors field information and trends in markets, customers, products, prices, channels and competition
  • Maintains competitive library and is the main source of competitive documentation. Prepares market trend updates
  • Prepares Brand category performance analysis and responsible for Brand segment category reviews as needed
  • Prepare all analyses for pricing, cost of goods, price increase or line editing projects. Prepares cost/retail objectives capturing comparable Brand and competitive pricing. Responsible for COG feasibility analysis and work requests for new projects.
  • Conducts post launch evaluation analysis of major programs
  • Identifies cost-saving and value-enhancing opportunities for the Brand

    Promotes and protects Brand identity
  • Ensures that Brand image and position are properly maintained in people and materials, in accordance with corporate standards
  • Represents Brand in a professional and positive manner when interacting with staff, customers and business partners
  • Monitors for appropriate implementation of Brand identity tools.
  • Secures media placements with radio, television, newspapers, and magazines based on press mailings, conferences and one-on-one presentations.
  1. Manages Operational Effectiveness
  • Ensures strong execution of Brand marketing plans/calendars and major launches
  • Oversees the processes critical to the execution of marketing plans, i.e.: Project Turnovers, Creative Requests, Marketing Bulletins and Concept Proposals
  • Manages marketing activities associated with new door and market launches
  • Ex: choosing space and location, registering and forecasting products, ordering testers   and developing the marketing calendar and launch plan
  • Orders product, promotional items (including collateral/visual merchandizing) and advertising materials
  • Oversees forecasts to ensure planning accuracy and appropriate inventory levels. Recommends plans to reduce excess inventory levels
  • Represents marketing at weekly meetings.  Responsible for preparation, re-cap, and follow-up of internal meetings in regards to programs in process. 
  • Keeps New York informed of activities within public relations area and local media by providing clipping reports, tabulations, and ongoing status reports; maintains up-to-date press lists tailored to Brand's specific requirements.
  • Responsible for developing and monitoring Public Relations budget; reviews on timely basis to determine status.
  • Prepares timely and accurate marketing bulletins. 
  • Interfaces, on an ongoing basis, with all support functions (Product Development, Packaging, Design/Creative and Visual Merchandizing, Training/Education, Global Communications, and Forecasting) to:
  • Facilitate the progress of programs
  • Discuss and develop new and modified ideas for products, promotional items, creative concepts, packaging, and communications to meet market specific needs
  • Ensure appropriate product, material, and concept development
  • Discuss market trends
  • Communicate marketing initiatives
  • Anticipate, identify, and seek resolutions to issues that may arise
  • Supports Brand manager to develop trade presentations and strong sell‑through systems
  • Helps develop sales cycle material to meet specific distribution requirements; follows up with Brand in New York and suppliers for locally produced items
  • Maintains contact with distribution centers and key customers, follows up on promotion efforts, keeps informed on sales force needs and assists sales management as necessary
  • Monitors expenses to ensure that they stay within budget
  • Manages advertising and promotional budget
  • Ensures timely delivery to customers
  • Provides input to merchandising, creative development, market development, sales promotion, distribution and suggested wholesale price
  1. Improves Business Processes
  • Identifies ideas for new product development and shares with Brand manager
  • Makes proposals and recommendations regarding media and advertising choices to Brand manager. Reviews choice of media with Brand manager and makes specific recommendations as necessary.
  • Interfaces with sales force and visits stores on a periodic basis. Solicits and compiles feedback from field personnel as it relates to proposed programs.  Reviews complaints and suggestions relative to assigned products. Submits a report of findings and conclusions
  • Identifies opportunities utilizing new creative approaches and develops initiatives.  Maps out strategies for regular business and new product launches/introductions
  • Makes recommendations to the existing line based on reformulation, repackaging or value analysis needs
  • Evaluates promotion and advertising program.  Recommends improvements or changes.
  1. Leads and Develops People
  • Provides leadership, guidance and management to staff
  • Establishes high workplace operating standards and values
  • Provides input in setting performance objectives for team
  • Clearly communicates priorities and required results with team
  • Provides input in assessing performance of team-members
  • With Brand manager, provides coaching, feedback, development opportunities and recognition to staff
  • Influences others to achieve difficult goals
  • Maintains appropriate communication with different functional areas of the brand, and with the region and New York when required

Qualifications

  • Strong analytical skills; the ability to identify critical concerns and prioritize; problem-solving abilities
  • Creative/innovative thinking
  • The ability to handle a multitude of projects and issues at one time
  • Initiative
  • Excellent team player and interpersonal skills; the ability to interact with all levels within an organization
  • Organization and an orientation to detail
  • Self-motivation; High energy level; the ability to work independently
  • An interest in learning and the ability to integrate information to identify the implications of macro trends for the business. 
  • An open-mindedness. Actively elicits different points of view and understands different perspectives
  • Respected and enthusiastic leader
  • Broad/strategic thinker; seeks continual learning and is open-minded
  • Innovative
  • Experiments with new concepts and approaches.  Comes up with creative solutions to difficult problems.
  • Ambitious; sets high standards. Sets challenging yet attainable goals. Takes calculated risks
  • Strong communicator; clearly communicates expectations.  Can relate to a range of people.  Knows how and when to adapt communication style to audience and objective, e.g. when to be directive and when to seek discussion and input.
  • Genuinely interested in developing others
  • Works cooperatively with peers, management, subordinates, and other departments
  • Makes others feel valued
    Listens attentively.  Acknowledges the feelings, views, and contributions of others.  Encourages participation in decision making.
  • Seeks personal improvement and adapts behavior to feedback and experience
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Confirmed 12 hours ago. Posted 30+ days ago.

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