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Job Title

Senior Manager, Membership & Affiliation

Reports To

Director, Consulting Sales

Positions Directly Supervised

  • Sales Development Representatives
  • Potential Membership Representatives
  • Potential Interns/Contractors

Job Function

This position oversees Membership operations at USA Football and works with the Director of Consulting Sales and the leadership team. They will help build, plan, administer and drive adoption of membership and affiliation and their benefits. This role will coach and oversee activity for a new Membership division while ensuring alignment and reporting for the department and USA Football overall.

In addition, they will set sales plans and day-to-day activity targets for their team and work with marketing, IT, education, high performance, tournaments and leadership to support membership initiatives. This role will also act as the Product Owner for our Membership and Affiliation Product Teams. They must have comfort creating new member benefits and leading their build out cross-departmentally or externally when necessary. They will also closely work with our insurance and sponsorship partners to develop and lock-in additional membership benefits.

Job Responsibilities

  • Lead the development of USA Football’s membership model including refinement of the value proposition, goal setting and meeting new members and retention goals 
  • Build out existing member benefit plans and identify new member benefit opportunities to increase value to prospects
  • Act as the day-to-day liaison internally for external member benefits and aligning with sponsor activation and legal where necessary. Specific areas include partner discount opportunities and insurance activation and benefits.
  • Collaborate with internal departments and external partners where necessary to create, bring awareness to and close both membership and affiliation opportunities
  • Develop and negotiate contract requirements and work with external legal teams to finalize language
  • Prepare for pivots by refining strategies, plans and tactics and ensure membership is in a good position for short- and long-term success
  • Participate in product and program meetings and communicate instruction, details and information to Membership team while representing team needs in those meetings
  • Help team build prospecting targets and set leading and lagging measures to monitor success
  • Collaborate/develop budget, including planning and adjustments
  • Review sales and marketing collateral, resources and provide insight/create content where appropriate
  • Working with CRM and data teams, ensure proper reporting and updating of Salesforce.com (CRM), our pipeline and of our Data Warehouse and proprietary database (CORE)
  • Occasionally participate in constituent communication, calls and virtual engagements for our products, programs and events
  • Occasionally present internally and externally to constituents or observe sales team and provide coaching and feedback following the call
  • Manage projects and update as appropriate through our Project Management Software (Wrike)
  • Travel as necessary for USA Football events and programs
  • Occasionally provide messaging/video content for social media or email initiatives 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Job Requirements

  • Previous management experience (3+ years)
  • Previous experience leading successful membership program, preferably in sports or a National Governing Body (3+ years)
  • Previous direct sales experience (1+ years)
  • Previous presentation experience (2+ years)
  • Project management experience (1+ years)
  • CRM experience, ideally Salesforce (2+ years), including activity reporting
  • Highly preferred: Experience with youth sports, particularly youth football
  • Highly preferred: Experience with contracts and insurance
  • Bachelor’s degree in Sales, Marketing, Business or other relevant area

Key Competencies

  • Excellent Interpersonal and Communication Skills (Email, Social, Phone, Chat)
  • Strong consulting and persuasive skills
  • Strong ability to coach and train new and existing staff
  • Strong ability to take complex ideas and simplify/package them for prospective customers
  • Strong ability to provoke and challenge customers on valuable tools, resources and more
  • Ability to speak well and present well in front of groups and run meetings (virtual/in-person)
  • Proficient in Microsoft Word, Excel, PowerPoint, Outlook and virtual communication tools
  • Project management skills, including reviews and feedback
  • Comfort with marketing and sales tools to help sales enablement, prospecting

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

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Confirmed 30+ days ago. Posted 30+ days ago.

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