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Job Description Details

Are you passionate about brand management and marketing communications, and looking for a career opportunity in a vibrant, creative, and fast-paced environment? Do you love consumer marketing and building brands? Zulily, is looking for an experienced marketer to lead our brand initiatives.

The Marketing Manager, Brand will lead the team to create and deliver effective brand marketing campaigns and projects based on customer insights and key business drivers. The Manager will also help analyze effectiveness and optimize for future campaigns and projects. This position is responsible for the strategy and management of highly visible brand partnerships and events. You will create brand experiences that will focus on increasing awareness and encourage interactions with Zulily.

What you'll do:

  • Be the strategic advocate for the Zulily customer, helping elevate brand marketing campaigns and programs to add inspiration and delight to the customer experience.
  • Own and drive individual brand marketing campaigns and projects, working with cross functional teams across the company
  • Work with team to develop and write project/creative briefs to provide direction to internal teams or external vendors.
  • Evaluate creative and provide feedback to ensure that assets are in alignment with the strategic vision and adhere to brand guidelines.
  • Provide analysis of data and a POV to determine campaign/program effectiveness and optimize for future campaigns and projects.
  • Develop and execute partnership marketing strategy with external and internal partners to ensure we are driving key metrics and maximizing our ROI.
  • Lead cross-functional teams to create, produce and deliver integrated programs/content including, but not limited to integrated digital and social campaigns, promotions, physical assets, on-site brand experiences and employee/community outreach programs.
  • Utilize customer insights to develop relevant brand experiences that drive related key metrics.
  • Negotiate contracts and relationships with third party vendors and organizations.
  • Partner closely with business development to ensure they have the tools and resources to effectively communicate the Zulily brand to brand partners
  • Plan and execute external events to ensure we are building strong relationships with our customer in her community.
  • Directly manage brand specialists focusing on the execution of brand marketing campaigns/projects and sponsorships as well as their engagement, development, and career growth.

Qualifications:

  • Bachelor’s degree in Marketing, Advertising or related discipline.
  • 8+ years of experience in a marketing role either at an advertising agency or on the client side.
  • Experience working in retail or a consumer lifestyle brand preferred.
  • Strong organization, presentation and writing skills.
  • Ability to influence and collaborate with peers, work effectively in a cross-functionally.
  • Experience and eagerness to leverage data to make decisions. Ability to identify and interpret patterns from a blend of qualitative and quantitative data points.
  • Excellent communicator, attention to detail and ability to multi-task.
  • Experience building and developing brands and brand frameworks.
  • Ability work in ambiguous situations and to problem solve.
  • Prioritize projects and manage time accordingly.

About Zulily, LLC

Zulily, LLC, is a retailer obsessed with bringing its customers special finds every day—all at incredible prices. zulily features an always-fresh curated collection for the whole family, including clothing, home decor, toys, gifts and more. Unique products from up-and-coming brands are featured alongside favorites

from top brands, giving customers something new to discover each morning. zulily was launched in 2010 and is headquartered in Seattle with offices in Nevada, Ohio and Pennsylvania. For more information visit www.zulily.com. zulily, LLC, is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, RTEB), which includes QVC, HSN, Zulily and the Cornerstone brands (collectively, “Qurate Retail Group”), as well as other minority investments. Qurate Retail Group believes in a third way to shop -- beyond transactional ecommerce or traditional brick-and-mortar stores -- and is #1 in video commerce, #3 in ecommerce in North America and #3 in mobile commerce in the U.S. (according to Internet Retailer). For more information, visit www.qurateretailgroup.com.

EEO

As an equal opportunity employer, Qurate Retail Group is committed to a diverse workforce and is also committed to a barrier-free employment process. In order to ensure reasonable accommodations for individuals pursuant to applicable law, individuals that require accommodation in the job application process for a posted position may contact us at CareersUS@QVC.com for assistance.

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Confirmed 18 hours ago. Posted 30+ days ago.

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