TikTok

Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us:

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.

This role will support our new platform. SoundOn is an all-in-one platform powered by TikTok, designed to better service music creators through each step of their career — from TikTok-integrated promotion tools to universal music distribution, from diverse monetization opportunities to smart music creation.

Our team makes sure SoundOn exists to give every music creator & label the power to authentically connect with new audiences and "do music" their way.

• Ideate, structure, and execute digital marketing campaigns for music releases, leveraging influencer marketing, social media amplification, and digital media.
• Maintain daily relationships with TikTok creators and set up incentive ladders to better motivate creators participating in music campaigns in TikTok.
• Co-develop launch plans for key music marketing initiatives and coordinate execution with cross-functional partners, including Music Partnerships, Programming, Comms, and Business Intelligence.
• Proactively recommend creative campaign ideas and optimization methodologies.
• Responsible for creating and managing the reporting analytics to optimize marketing campaign ROI.

Qualifications

• 3-5 years of music industry experience with an emphasis on music promotion and influencer marketing.
• A deep understanding of the music industry and you are well versed in the digital music space.
• Have worked deeply with or worked at DE-based TikTok creators and influencers before and have the knowledge of working with influencers efficiently in terms of both time and cost.
• Proven ability to translate data into insights and trends, and to create new strategies based on these insights.
• Well organized, dedicated, with the ability to plan and deliver on tight deadlines and pay outstanding attention to details.
• Proficiency in both English and German is preferred.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.