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Social Media Manager

COMPANY OVERVIEW: 

Royal Caribbean International has been delivering innovation at sea for more than 50 years. Each successive class of ships is an architectural marvel that features the latest technology and guest experiences for today’s adventurous traveller. The cruise line continues to revolutionize vacations with itineraries to 240 destinations in 61 countries on six continents, including Royal Caribbean’s private island destination in The Bahamas, Perfect Day at CocoCay, the first in the Perfect Day Island Collection. Royal Caribbean has also been voted “Best Cruise Line Overall” for 19 consecutive years in the Travel Weekly Readers’ Choice Awards. Locally, we have been voted: 

  • 2021 & 2022 Most Trusted Cruise Operator – Reader’s Digest Australia 
  • 2022 Best Cruise Line for Activities - Cruise Passenger Readers’ Choice Awards 
  • 2019 Best Cruise Line Domestic (4 consecutive years) – AFTA National Travel Industry Awards 
  • 2019 Best in South Pacific, Large Ship Line, Cruise Critic Australia, Cruisers’ Choice Destination Awards 

We are most proud that we are currently on the Forbes World's Best Employers list! 

JOB SUMMARY:  

The Social Media Manager functions as an integral part of the Australian Marketing team and is responsible for driving brand preference and advocacy, engagement, and website visitation through organic and paid content across consumer-focused social media platforms. Reporting to and working with the Head of Brand & Strategy, the position is responsible for all areas of social media including developing social platform strategies & vision, planning and content development – both organic and paid, overseeing community management, tagging and reporting. This position plays a vital role in ensuring the right message is delivered to the right consumer at the right time.

Some of your duties include: 

  • As the specialist in social media, follow social trends and identify opportunities for Royal’s social media presence and regional awareness to grow, leading the vision for the brand across socials. This may include expansion into new channels and platforms.
  • Develop annual social media strategies and plans, including Content and Annual Channel Plans, in conjunction with the Head of Brand & Strategy and the Company’s media + creative agencies to meet commercial objectives
  • Collaborate with cross-functional teams (internal and external) to develop marketing plans and campaigns that manage and grow Royal Caribbean’s social media presence (including but not limited to FB, Instagram, Tik Tok, Linked-in, Pinterest, YouTube)
  • Lead the development and direct the implementation of engaging content across consumer social channels, broken down by priority customer segments and regions.
  • Brief and manage media agency & internal graphic design team to ensure all campaigns are delivered in a timely and accurate manner, in line with business objectives.
  • Collaborate with the MIA Social Team to localise global initiatives and integrate AUNZ social campaigns into global social media where required + social media reporting.
  • Develop and manage relationships with social channels such as Meta and third-party platforms, Falcon.io and StoryStream.
  • In conjunction with the Call Center management team, manage social media community management, including overseeing management of tone, guest questions, issues and crisis where necessary, limiting impact on the Brand.
  • Oversee day to day management of all social media platforms and organic & paid social media, including optimization and reporting against commercial objectives
  • Measure and optimize content based on analytics, maximising social listening tools to analyse, gather insights and make informed decisions, plus draw insights from competitor activity to ascertain opportunities to leverage or realign our strategy
  • In conjunction with media agency, conduct analysis to identify new opportunities for growth across paid social media
  • Develop social media program initiatives to improve community size and engagement
  • Find and implement new social strategies, tools and tactics as they develop
  • Manage and develop a direct report, the Social Media Executive.
  • Assist with onboarding, support and mentoring the wider digital + marketing team

QUALIFICATION, KNOWLEDGE & SKILLS: 

  • 8+ years of experience in social media or related field.
  • Bachelor’s Degree (marketing or related field preferred).
  • Experience within a marketing team in travel & leisure or retail industry preferred.
  • Working knowledge and real-world experience in planning, managing and executing social media initiatives and campaigns
  • Real-word experience planning social media programs that span owned (e.g. Blogs), earned (e.g. Facebook) and paid (sponsored tweets)
  • Experience with social media platforms, including, but not limited to Facebook, Instagram, TikTok, Pinterest, Twitter, YouTube, Google+
  • Experience with leveraging social media management and analytics tools
  • Natural creative flair with experienced writing, editing, building and crafting of content.
  • Strong communication skills and ability to translate findings into strategic actions.
  • Strong analytical skills and data-driven thinking
  • Proven ability to develop content that adjusts to the brand tone of voice and target customer. Experience managing a brand portfolio across platforms a plus.
  • Knowledge of social media legal guidelines and Advertising Standards, including Trade Permits
  • Excellent organisational skills with the ability to handle and prioritize multiple projects.
  • Must be familiar with the business applications of social media platforms, including; Facebook, Twitter, YouTube, Pinterest, Google+, Instagram, TikTok and more.
  • Driven, growth oriented, team player motivated to take responsibility and ensure successful outcomes across activities.
  • Commercial acumen and understanding of how social media drives web performance
  • Must be a Microsoft Office pro (Word, Powerpoint, Outlook, Excel) and be familiar with major social media platforms. Familiarity with Photoshop, and basic HTML a plus.
  • Demonstrable social networking experience and social analytics tools knowledge
  • Knowledge of online marketing and good understanding of major marketing channels
  • Experience managing and mentoring a direct report preferred
  • Self-starter with positive attitude, detail and consumer oriented with time management skills

WHY WORK FOR US:

Royal Caribbean Group has been recognized by Ethisphere, a global leader in defining and advancing the standards of ethical business practices, as one of the 2021 World's Most Ethical Companies for the sixth consecutive year. The experience of travelling to exciting places; the chance to work within a fun and friendly team alongside a fantastic group of people from all over the world; the recognition and support provided by the company; the opportunity to grow your career to the next level and the ability to explore new paths on the open seas are just a few fantastic reasons. 

As one of our Sydney office employees, you will have access to ongoing training and development both in-house & externally to enable continuous development. We value a flexible work approach to ensure our employees wellbeing continues to come first. 

APPLICATION PROCESS:

Please click APPLY now and fill out the required information. We thank you for your interest, due to the number of applications we ask all candidates to provide their base salary expectation when completing their profile to help us with our screening process.

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment. 

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Confirmed 3 hours ago. Posted 24 days ago.

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