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Summary

Scope of Job

Manages Loyalty Marketing strategy in all markets within the India & SWA region, including but not limited to driving loyalty in India and develop marketing efforts to increase Hyatt’s market share of loyalty.

Job Description

  • Understand what drives loyalty in India and develop marketing efforts to increase Hyatt’s share of loyalty wallet
  • Research the regional competitive landscape and address opportunity areas to maintain competitive positioning of World of Hyatt
  • Assess opportunities increase on-property recognition elements of program across base and elite tiers for domestic travellers
  • Possess knowledge of factors driving intra-regional and inter-regional stay behaviour
  • Implement strategic World of Hyatt direction and regionalization as required
  • Partner with Digital Marketing team to create and execute social media strategy for awareness and acquisition
  • Localize World of Hyatt messaging and develop country-specific offers across channels for domestic travellers
  • Execute strategic regional partnerships (airlines, financial, etc.) to meet strategic business needs including increased awareness and acquisition
  • Serve as local point person and corporate liaison on all aspects of the loyalty program, including global initiatives, hotel standards and Meeting Planner Rewards
  • Expand non-traditional acquisition opportunities in the Indian market
  • Utilize data and results to engage Regional senior management, Area Vice-Presidents and hotel teams and ensure they are educated on the effect of World of Hyatt on their business and develop action plans with hotels to improve results
  • Periodic training with Key stakeholders for implementation of World of Hyatt initiatives
  • Disseminate monthly reports to the stakeholders on key metrices and create short term strategies to leverage the loyalty program
  • Liaise with regional leadership on World of Hyatt innovation and market related
  • Support new hotel openings with loyalty marketing plan and empower select hotel employees to serve as task force member to complete World of Hyatt training

Qualifications

Qualifications

  • A minimum 5 years of overall work experience in loyalty marketing capacity, including 2 years at managerial level.
  • A Loyalty Marketing experience across a variety of product and service categories. Hospitality industry experience an added advantage but not essential.
  • Proficient in all Microsoft programs.
  • Experience working in a multi-national corporation and in a matrixed environment.
  • Ability to travel as required.
  • Proven analytical ability to understand the hotel business or other related business categories and apply that knowledge to developing marketing programs and communications.
  • Outstanding past results in developing and executing loyalty marketing programs.
  • Strong oral, written communication and presentation skills – must communicate effectively with all levels of the organization (hotels, regional leadership and corporate leadership)
  • Ability to build strong relationships across a diverse cross-functional environment.
  • Keen ability to influence others at peer and senior level in a highly matrixed environment.
  • Strong organizational skills and attention to details with ability to multi-task.
  • Record of innovative, fresh thinking and ability to find new way to solve problems.
  • Ability to effectively train and motivate people.
  • Highly motivated, solutions-oriented self-starter with adaptable teamwork style – either as a leader or as part of a team
  • Bachelor’s degree required (in marketing or business management preferred)
  • Fluent in spoken and written English
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Confirmed 9 hours ago. Posted 30+ days ago.

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