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Market Research Analyst (Updated 6 / 12 / 2020)

WebFX

June 2020 Update from WebFX: We're still actively hiring and conducting interviews via video conferencing

Hi there! We're WebFX, a full-service digital marketing agency based in the US. We've been named the Best Place To Work in Pennsylvania 5 times in a row and we'd love to meet you. We're looking for people to join our mission to provide world-class digital marketing solutions to mid-size businesses around the world. We get super excited about driving business growth for our clients and are looking for people who take pride in their marketing work and enjoy having a little fun at the same time.

What We're Looking For

Desired Education

Bachelor's Degree in Marketing, Advertising, Business, Business Information System, Management of Information Systems, or Statistics (GPA above a 3.4)

General Knowledge

Demonstrated ability to interpret business analytics

Strong data analysis skills

Solid Understanding of the Internet

General knowledge of SEO

General knowledge of Google Analytics and Google Ads

General knowledge of HTML

Experience

Minimum of 1 year experience in a Market Research or Business Analyst role, or minimum of 2 years experience in the marketing industry

Qualities

Capable of working concurrently on several projects

Excellent organizational skills and attention to detail

Excellent time/project management skills

Demonstrated ability to make decisions based on data (strong analytical skills)

Passion for research and deep-diving into business analytics

What You'll Do

Responsibilities

  • Gather and analyze campaign data
  • Consult with clients about their business goals and propose solutions and strategies that meet their needs
  • Analyze competitors’ websites and online marketing initiatives
  • Perform industry analysis and forecasting of trends
  • Interpret web analytics, demographic data, market research, and buyer behaviors
  • Optimizing client websites for search engines (on-page SEO)
  • Create and manage all aspects of SEO, PPC, and paid search ad campaigns for clients
  • Prepare monthly digital marketing campaign and ROI reports
  • Correct technical issues on the backend of website
  • Direct the design of web pages and develop web content, assuring that content is consistent with standards and up to date, and assuring that all web functionality is operating properly

Percentage Breakdown

5% analyzing clients’ competitors

10% writing ad copy, emails, etc.

10% working in the backend of websites/fixing technical issues

10% creating revenue, ROI and traffic reports for client campaigns

10% managing client projects and ad campaigns

15% performing industry, demographic and market research, and trend forecasting

20% client strategy and analytics

20% client interaction- phone calls, emails, in-person meetings

Note: The Business Analyst is a client-facing position

Training

Our “Bootcamp” web marketing training program will be provided for new WebFX “family members”.

On-site, state-of-the-art training amenities to facilitate departmental trainings, trend watch reports, and monthly Lunch-and-Learns

What You'll Get

Opportunities for Growth

WebFX grew 250%+ over the past 3 years, and merit-based promotional opportunities are abundant for new family members who meet or exceed position performance metrics.

Potential Promotional Path for Market Research Analyst:

Digital Marketing Research Consultant

Director of Digital Marketing

Sr. Digital Marketing Research Consultant

Compensation

$36k to $41k (potentially higher based on work experience)

GPA 3.8+ : Add up to $3k to high range

Elite college or university & graduation with high honors: Add up to $3.5k-$5k to high range

Candidates interested in the Market Research Analyst position may also have interest in:

Digital marketing, online marketing, paid advertising, search marketing, inbound marketing, web marketing, social media, content marketing, PPC, SEO, SEM, blogging, Facebook, customer service, writing, editing, research, communications, etc.

WebFX Perks & Benefits

Flexible Schedule

Pet Friendly Office

Profit Sharing

Little Amps Coffee & Tea Bar

Yoga

On-site Fitness Center

150% Company Match Of Personal Charity Donations

Supplemental Insurance

IRA With Company Matching

Generous Paid Time Off

Employee Wellness Program

FXLearns Library

Activity Groups

Humanitarian Trips

Health/Vision/Dental Coverage

New Parent Support

Casual Dress Code

Home Buyer Program

Personal Desk Fund

Green Commute Benefits

Pawternity Leave

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Confirmed 4 hours ago. Posted 30+ days ago.

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