Snapchat has flagged the Media Planner / Buyer job as unavailable. Let’s keep looking.

Job Description

Who We Are

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.

At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

What You'll Do

Media Negotiating & Buying – 30%

  • Lead RFP creation and review of partners/site responses, compile proposal analysis and drive partner negotiations
  • Oversee accuracy of plan details and insertion orders within internal systems tool to reserve advertising space
  • Ensure collaboration with key contacts during planning process, including Partners, Creative Agencies and biddable activation teams (e.g. Paid Social, Programmatic)
  • Work alongside other Horizon Media teams (Business Solutions, Investment, Ad Operations etc.) towards 360 partnerships, incorporating relevant extensions

Campaign Management & Execution – 20%

  • Oversee trafficking and site tagging, ensuring all first- and third-party trafficking is properly implemented
  • Issue specs documents and ensure all materials are received from creative agency
  • Oversee creation of campaign post launch information (i.e. screenshots, links and placement information) to demonstrate proof of placement for clients
  • Work alongside assistant media planner on mid-campaign reconciliation, billing, pacing, campaign validation and brand safety

Reporting & Analysis - 20%

  • Monitor and report on media campaigns on an ongoing basis, providing an active voice communicating optimization opportunities and challenges to internal teams, media partners and the client
  • Parse through partner ad verification and ad server data to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications
  • Responsible for providing data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown
  • Use learnings drawn from data to effectively optimize campaigns

Digital Media Strategy – 10%

  • Collaborate with assistant planners, senior planners, and supervisors for strategy and plan development
  • Identify how digital strategy fits into overall brand communication goals
  • Employ Horizon Media's suite of planning, evaluation and buying tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting
  • Participate in team brainstorms to kick off plan and consideration set development
  • Monitor trends, tools, opportunities and applications within digital environments, and appropriately apply that knowledge
  • Contribute to the creation and presentation of media specific documents such as media plans, objectives and strategies decks, and other related functions

Relationship Management - 10%

  • Through effective verbal and written communication, develop and maintain strong mutually beneficial relationships with Horizon Media departments, i.e. Business Solutions, Traffic, Operations, as well as clients and vendors
  • Effectively manage up and down, collaborate with Senior Planner and Supervisor in day to day account activities, status and deliverables
  • Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships

Mentorship - 10%

  • Contribute to other junior team member(s) development (train Assistant Planners, onboard new Planners)
  • Delegate and provide real time feedback to direct report(s)

Who You Are

  • Interested in the digital landscape and a desire to innovate and keep up with trends
  • Motivated and eager to learn
  • A strong team player, willing to roll up your sleeves
  • A left and right brain thinker
  • A strong collaborator and communicator
  • An independent worker with strong time management and organization skills
  • A problem solver with foresight and the ability to develop creative solutions
  • Detail oriented with commitment to follow through
  • Nimble and flexible to succeed in a fast-paced environment
  • An advocate for and supporter of diversity, equity and inclusion

Preferred Skills & Experience

  • 1+ years previous digital planning and/or buying experience
  • Basic knowledge of various channels (video, display, programmatic, social)
  • Familiarity with marketing principles, analytics and concepts
  • Confidence within Microsoft Office Suite
  • Experience with a third-party ad server and ad verifications (DCM, Double Verify, Innovid preferred)

Certificates, Licenses and Registrations

This role does not require certificates, licenses or registrations.

Physical Activity and Work Environment

This role does not require any physical activity.

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

$62,400.00 - $70,000.00

A successful applicant’s actual base salary may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.

Read Full Description
Confirmed 10 hours ago. Posted 8 days ago.

Discover Similar Jobs

Suggested Articles