Develop industry leading creative solutions for assigned concept or category, to create a highly relevant, desirable and clear adidas brand image, from sell in to sellout (consumer-facing)
KEY RESPONSIBILITIES
Lead the Creative development for concept or category across multiple consumer touchpoints, from 2D to retail to digital
Develop concepts and creative strategies that fulfill objectives of category, concept, briefs
Collaborate with Product Design team to ensure holistic storytelling
Collaborate with cross-functional team members to ensure consumer- and brand focus
Lead the execution of creative strategies to ensure end to end creative excellence from sellin to sellout (consumer-facing)
Direct variety of creative resources (agencies, freelancers, writers, photographers, etc) on creative execution to ensure holistic creative excellence
Review and approve production stages of creative execution
Maximise results within given budget and timeframes
Participate in creation of annual and long-term Creative Direction strategies
Present and communicate creative solutions with clarity, effectively selling in ideas to variety of stakeholders
Identify opportunities of improvement and change, and initiate own proposals/projects
Seek out new Design resources that can deliver world class results
Creating 3D concept representation, 3D assets, digital product information for an accurate development and decision-making process
IT skills: Excel, Word, PowerPoint: advanced /Outlook
Design apps: expert
Strong visual and verbal skills with the ability to create impactful/exciting visuals
Art Direction of photoshoots, pre-press reviews and approvals
Strong 3D skills and knowledge of virtual tools are required
FTW tools: Rhino, Modo, ICAD Pro, or similar 3D design tools
Language: English: excellent
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS
Solid education and advanced experience in the creative development of communication tools
Proven experience with the entire design process (project scope and time planning, design steps, production/execution of design solution, pre-press processes)