POSITION SUMMARY
We are looking for a marketing specialist and dedicated sales professional responsible for driving growth of assigned accounts, uncovering new opportunities, nurturing strong relationships with existing clients, and establishing a network to support overall account growth. Marketing Consultants are also expected to learn and utilize the entire Sinclair portfolio of assets when identifying solutions and generating proposals.
PRIMARY RESPONSIBILITIES
Deliver weekly revenue forecasts within plus or minus 2% accuracy utilizing in-house sales tools and data-rich systems to craft an executable and realistic business plan to meet individual goals.
Maintain and continuously grow a book of business or list of accounts and nurture a pipeline of potential business by actively seeking ways to increase spending of existing business.
Create effective marketing campaigns for clients and conduct ongoing business reviews to ensure campaigns meet client business needs and exceed client expectations.
Analyze key data points within sales reports, maintain awareness of market trends, competitor activities, and customer feedback, and adjust strategies as needed to maximize campaign performance.
Provide superior customer service to achieve a brand reputation for reliability, consistency, and credibility in addition to establishing a personal rapport and likeability with local business owners and professional networks.
PREFERRED KNOWLEDGE, SKILLS, AND EXPERIENCE
AREAS OF KNOWLEDGE AND EXPERTISE THAT MATTER MOST
The job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.
VALUE STATEMENTS AND EXPECTATIONS
The responsibilities of this position must be consistently performed while conforming to these values:
EEO AND INCLUSIVITY
Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant’s or employee’s race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
Make your mark in Media with Sinclair Broadcast Group, a diversified media company dedicated to connecting people with content everywhere! We have consistently led the broadcast industry since our inception, and now Sinclair owns the largest regional sports network business and one of the largest television broadcast portfolios in the country. In addition, we have affiliations with all of the major broadcast networks, own Tennis Channel, and several multicast networks including TBD and Comet. Our content is distributed over-the-air, on multi-video providers, and through our industry-leading digital media platforms. We're at the forefront of NextGen technology, enabling innovative new ways to engage with broadcast content like never before. We also recently launched a free TV streaming service called STIRR. Our success is the direct result of our extraordinary employees and management team who believe in our vision and are dedicated to ensuring a great future for our employees. We are advancing the world of Media and want YOU to join our winning team! The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.
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