Requisition ID
15936BR
Job Description
The Brand Head of Marketing will lead the brand marketing efforts for Coldwell Banker Real Estate and Coldwell Banker Commercial brands. This position will work in conjunction with the brand leadership team and the Head of Marketing’s supervisor to formulate and operationalize the brand’s marketing strategy and lead all aspects of the execution to ultimately drive market share growth. This leader will have a deep focus on brand marketing and driving franchisee and agent engagement with the brand, as well as driving intent toward the brand among home buyers and sellers. They will be the brand storyteller; crafting, planning for, and delivering the brand in a compelling way to each audience. They will lead the team which drives the brand marketing, offerings, and programs.
External Title
Vice President, Marketing Coldwell Banker Affiliates - Remote
Employment Type
Full-time
About Us
Powered by its network of over 94,000 affiliated sales professionals in 3,000 offices across 49 countries and territories, the Coldwell Banker® organization is a leading provider of full-service residential and commercial real estate brokerage services. The Coldwell Banker brand prides itself on its history of expertise, honesty and an empowering culture of excellence since its beginnings in 1906. Coldwell Banker Real Estate is committed to providing its network of sales professionals with the tools and insights needed to excel in today’s marketplace and is known for its bold leadership and dedication to driving the industry forward with big data and smart home expertise. Coldwell Banker Real Estate was the first real estate brand to harness the power of big data; the CBx Technology Suite uses predictive analytics and machine learning to analyze markets, target buyers and sellers and provide agents with a simple platform to create unique and effective marketing plans for each listing. The brand was named among the 2020 Women’s Choice Award® Most Recommended brands for customer experience and overall quality. Blue is bold and the integrity and values of Coldwell Banker give the Gen Blue network an unbeatable edge.
Anywhere Real Estate Inc. (NYSE: HOUS) is on a mission to empower everyone’s next move. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate, Century 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby's International Realty®
The Anywhere portfolio includes franchise and brokerage operations as well as national title, settlement, and relocation companies and nationally scaled mortgage origination and underwriting joint ventures. Supporting approximately 1.5 million home transactions in 2021, Anywhere is focused on simplifying, digitizing and integrating the real estate transaction for all consumers, no matter where they may be in their home buying and selling journey. With innovative products and technology, Anywhere fuels the productivity of its approximately 196,200 independent sales agents in the US and approximately 136,400 independent sales agents in 118 other countries and territories. Recognized for twelve consecutive years as one of the World’s Most Ethical Companies, Anywhere has also been designated a Great Place to Work four years in a row, named one of LinkedIn’s 2022 Top Companies in the U.S., and honored by Forbes as one of the World’s Best Employers 2022.
At Anywhere, diversity fuels success – for our company and for our employees. We strive to be the preferred company for diverse talent, committed to creating an inclusive environment that encourages everyone to succeed. We pursue talent – strategic thinkers who are eager to innovate, focused on execution and accountable for results. We value diversity – respecting backgrounds, cultures, perspectives.
You’ll find our commitment to diversity reflected in our achievements:
With diversity, we succeed together. We hope you’ll join us.
EEO Statement
EOE AA M/F/Vet/Disability
State/Province/Region
New Jersey
City
Madison
Company
Coldwell Banker Real Estate LLC
Compensation Range
$170,000-$175,000; At Anywhere, actual compensation within that range will be dependent upon the individual’s skills, experience, and qualifications.
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