Are you beyond The Process? Unafraid of the Upside Down? The Daredevil trying to make the social space a better place?
Netflix is looking for a Social Media Manager to lead social marketing and communications for Netflix Originals in Brazil. This position is based in São Paulo. Different from the Social Brand Manager at the helm of @Netflix social properties, the Originals Social Manager is tasked with building social fandom around our key global shows like Orange Is the New Black, House of Cards, Stranger Things or Narcos.
While we regard community management as an essential and key function for this role, social managers at Netflix do a lot more than just publishing and replying to fans. Netflix social managers have a holistic view of the company and work closely with regional marketing and PR teams, as well as with other members of the social team tasked with building communities around our original shows.
As such, social managers also function as social strategists in charge of developing and executing campaigns designed to both sustain and bolster positive social engagement around key shows with an emphasis on high-impact executions capable of generating social spikes and earned media.
Adapting and complementing global campaigns and social strategies to increase their cultural and local relevance. This effort reaches far beyond simple localization and focuses instead on leveraging market and cultural insights to produce high-impact creative like this and this.Effective partnering with marketing and PR counterparts to build cross-functional campaigns and strategies.Determining and managing budgets for agency retainers, stunts and other campaign tactics like influencer outreach and social creator programs.Providing social insights to determine if specific shows have social potential in the market.Managing existing agencies in the region and adjust or end relationships with vendors as needed in order to ensure high quality standards and effective investment.Ensuring the creation of monthly analytic reports on audience growth, best performing tactics and key conversational threads with the aim to improve strategy or engineer cultural moments.Identify content creators and social influencers in key market and work on establishing partnerships rather than merely transactional relationships with them.Build relationship within representatives of key social platforms to procure first-to- market social strategies and tactics.Interfacing with the Programmatic media buying team to provide the right social ad creative for specific target audiences.