Product Marketing Associate

Lumosity

Company Type
Responsibilities
Experience
Workhours

The Product Marketing team is expanding and we’re looking for an Product Marketing Associate to join our ranks! The team serves as the link between the consumer and the product, focusing on outbound marketing inside and outside the product.  In this role you’ll work with the rest of the PMMs and cross-functional teams to help communicate our product offering to our current and potential customers.  As we get more targeted and personalized in our communication, you’ll help us evolve and expand how and what we send to our users, building stronger, more long-lasting relationships with our subscribers and future customers.

YOU ARE

  • Self-driven and independent
  • Up-to-date on/willing to learn marketing industry standards and best practices
  • Comfortable working in a data-driven environment
  • Voracious learner

YOU WILL

  • Assist the Product Marketing Team (PMM)  in project management and execution of campaigns across all PMM channels
  • Drive the monthly sales strategy, constantly striving to improve KPIs
  • Deliver regular competitive product marketing analysis to make sure the team can stay ahead of the competition
  • Help set up and manage the implementation of email and mobile marketing campaigns
  • Review campaign results and brainstorm opportunities to optimize and grow new and existing campaigns and tests
  • Research and stay up to date on the latest best practices, changes in the marketing industry, with a special focus on email and mobile marketing

YOU HAVE

  • Bachelor’s degree
  • 1+ years of product marketing experience
  • Experience/desire to work with a close-knit and collaborative team
  • Experience working with CRM and digital marketing tools such as: ExactTarget, Silverpop, Responsys, Adobe Marketing Cloud, Sendgrid, LeanPLum
  • Desire to learn and grow in a fast-paced environment

BONUS

  • Experience launching multi-channel marketing campaigns
  • Project management experience

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Confirmed 11 hours ago. Posted 30+ days ago.

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