Demand Generation Marketer

Heap Analytics

Company Type
Experience
Workhours

Heap has powered a fundamental innovation in analytics. Over 4,000 companies like Zendesk, Marketo, and Macy’s have chosen us over more established incumbents and we’d like you to help us build on that momentum.

We're looking for a Demand Generation Marketer who can help us translate this shift into new business by building awareness, increasing lead generation / engagement, and ultimately, empowering our growth.

As one of the founding members of our marketing team, you’ll work at the intersection of sales and marketing, developing marketing campaigns across multiple channels. You’ll manage these campaigns from ideation to execution and optimization. You’ll be the primary point of contact for everything from tradeshows and content syndication to digital campaigns, email development, and lead nurturing communications.

We are looking for self-motivated marketers that aren’t afraid to get their hands dirty. Ideally, you’re an analytical thinker that can move quickly between projects while keeping the bigger picture in mind. Help us build Heap from the ground up.

Responsibilities

  • Manage marketing campaigns from start to completion
  • Convert key customer segments with lead nurturing emails
  • Build, own and execute the social media plan
  • Manage our marketing automation system: manage lists, develop workflows, create personas & segments, and report on key metrics via HubSpot
  • Create alerts to drive sales engagement based on lead activity
  • Project manage trade shows as the primary contact
  • Write engaging emails that drive towards a goal e.g. newsletters, alerts, downloads

Qualifications

  • 2 years experience in demand marketing, ideally in B2B SaaS
  • Previous marketing automation experience in HubSpot, Marketo or Pardot preferred
  • Prior experience in Salesforce or CRM preferred
  • 1 year of social media management experience
  • Highly motivated with an appreciation for zany GIFs
Read Full DescriptionHide Full Description
Confirmed 14 hours ago. Posted 30+ days ago.

Discover Similar Jobs

Suggested Articles

One Step Register
Need an account? Sign Up