About Restaurant Brands International:
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
Job Overview
This is a role leading international Media (across LAC, EMEA and APAC). It reports to the Chief Brand Officer, and it is part of the International Marketing Team. Is responsible for all media (including digital) related activities internationally at RBI.
This role is one of the critical roles in the team as it’s responsible for driving integrated media strategy and planning excellence across our all our international markets for the four RBI brands (Burger King, Popeyes, Tim Hortons and Firehouse Subs). This entails developing and delivering a communication planning framework t profitable business growth.
Responsibilities
Agency Management:
Grow and nurture global agency relationships through structured agency management programs. Drives global/international media agencies pitches.
A&P investment Management:
Lead the A&P process for brands’ investments annually including managing the right levels of investment across working, non-working and promotional investments
Media Management:
Design and implement an annual media management process that encompasses strategy, planning and trading processes across all types of media.
Integrated Media Model:
Develop a proprietary RBI integrated media strategy model across performance and brand media. Develop international media strategies for the 4 RBI brands and across key countries in LAC, APAC and EMEA.
Performance Marketing:
Ensure performance marketing is fully embedded in global media agencies strategic planning and execution.
KPI & Measurement:
Lead media (including digital) KPI setting and tracking and measurement agenda in partnership with the key media agencies and key internal stakeholders with the view to maximize media effectiveness and efficiency and overall media ROI.
Collaboration & Best Practice:
Upskilling within RBI of integrated communication strategy and planning in close partnership with the regional and local teams (franchising partners) and the international/global brand teams.
Define media best practices (including digital) and coach RBI and Franchising partners teams. Foster innovation and creativity on media to drive effectiveness and efficiency.
Partnering with media agencies, digital platforms & regional, local and brand teams to elevate digital creative and foster innovation in markets to improve media effectiveness.
Consumer Decision Journey:
CDJ development and consumer understanding – translating strategic guest targets to relevant communication/media audiences.
Global Media Relationships & Partnerships:
Develop strategic partnerships and joint business plans with media and digital platforms.
Develop global media agency & digital/tech partner relationships in collaboration with Tech, procurement, and marketing teams, optimizing ROI.
Qualifications and competences
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
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