Job Description:
Reporting directly to the Senior Vice President of Communications and Marketing, the Senior Director of Content and Media Strategy at Berklee is a dynamic leadership role that holds accountability for steering the strategic success of institution-wide content and media initiatives, ensuring a cohesive and impactful narrative across Berklee College of Music, Boston Conservatory at Berklee, Berklee Valencia, Berklee NYC, Berklee Online, Berklee City Music, Berklee Summer Programs, and Berklee Abu Dhabi.
The Senior Director provides visionary leadership by setting and implementing editorial policies, fostering a unified brand voice, and strategically developing and managing all editorial content and publications. This encompasses a diverse range of print and digital platforms, including Berklee.edu, Berklee Now, Berklee Today (alumni magazine), and the Sounds of Berklee podcast. With a keen focus on storytelling, the Senior Director plays a pivotal role in reinforcing Berklee’s impact and reputation in music, the performing arts, higher education, and beyond.
In addition to overseeing the editorial strategy and vision, this role will continuously identify improvement opportunities, establish target audiences, management of content calendars, and set and track key performance indicators (KPIs) to ensure the achievement of success metrics. The Senior Director also actively contributes to executive communications, institutional announcements, and high-level internal and external communications by writing, editing, and providing strategic guidance.
As the principal media advisor to senior leadership, the Senior Director also manages the media relations, developing and overseeing media and public relations strategies to generate news coverage regionally, nationally, and internationally. This includes playing a central role in crisis management, hosting media on campus, and identifying opportunities for Berklee, its leadership, and its innovative students to be featured in various media outlets. The Senior Director conducts media and content planning meetings with various areas of the institution, shaping mid- and long-term approaches to enhance Berklee’s reputation and visibility. This role is instrumental in fostering effective communication with diverse audiences, including students, parents, alumni, faculty, staff, donors, external media, and the general public.
ESSENTIAL FUNCTIONS/PRIMARY DUTIES AND RESPONSIBILITIES:
Editorial Content Strategy:
Public and Media Relations Strategies:
Quality Control and Brand Compliance:
Management and Hiring:
Writing and Executive Communications:
MINIMUM REQUIREMENTS:
PREFERRED SKILLS AND EXPERIENCE:
DIRECT REPORTS:
This document does not create an employment contract, implied or otherwise, other than an “at will” employment relationship.
Diversity, Equity, Inclusion & Equal Employment Opportunity at Berklee:
We support an inclusive workplace where everyone excels based on personal merit, qualifications, experience, ability, and job performance. Berklee affirms that inequality is detrimental to our faculty, staff, students, and the communities we serve. Our goal is to make lasting change through our actions. Berklee is committed to providing fair and equitable consideration of all employees and applicants without regard to race, color, religion, ancestry, age, national origin, place of birth, gender, sexual orientation, gender identity or expression, disability, genetic information, or status as a member of the armed forces or veteran of the armed forces, or any other category protected by federal, state, or local law.
As part of this commitment, Berklee will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact the Human Resources Team at hroperations@Berklee.edu or call 617-747-2375.
Berklee is committed to increasing the diversity of our institution, community, and the curriculum. Candidates who can contribute to that goal are encouraged to apply and to identify their strengths in this area.
Staff
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